I am a seasoned digital marketer specializing in performance marketing. With over 8 years of experience managing campaigns across the US, UAE, India, and AUS markets, I help businesses drive measurable results. Whether it's creating high-converting Google Ads campaigns or optimizing ROI through data-driven strategies, I’m here to elevate your digital presence. I have successfully managed campaigns for various clients, including Fashion Apparel, Jewellery, FMCG, Finance, Restaurants & Cafes, Cosmetics, Educational Institutions, Home & Garden, Real Estate, and CRM Software Companies.

Kinjal Gohil Pandya

I am a seasoned digital marketer specializing in performance marketing. With over 8 years of experience managing campaigns across the US, UAE, India, and AUS markets, I help businesses drive measurable results. Whether it's creating high-converting Google Ads campaigns or optimizing ROI through data-driven strategies, I’m here to elevate your digital presence. I have successfully managed campaigns for various clients, including Fashion Apparel, Jewellery, FMCG, Finance, Restaurants & Cafes, Cosmetics, Educational Institutions, Home & Garden, Real Estate, and CRM Software Companies.

Available to hire

I am a seasoned digital marketer specializing in performance marketing. With over 8 years of experience managing campaigns across the US, UAE, India, and AUS markets, I help businesses drive measurable results. Whether it’s creating high-converting Google Ads campaigns or optimizing ROI through data-driven strategies, I’m here to elevate your digital presence.

I have successfully managed campaigns for various clients, including Fashion Apparel, Jewellery, FMCG, Finance, Restaurants & Cafes, Cosmetics, Educational Institutions, Home & Garden, Real Estate, and CRM Software Companies.

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Language

English
Fluent

Work Experience

Search Engine Marketing Manager at IBraine Digital LLP - DMA Agency
April 1, 2018 - November 1, 2020
Planned, managed, and executed comprehensive paid search/PPC campaigns, including account setup, strategy implementation, campaign structuring, budget management, and daily bid adjustments. Developed growth strategies for continuous improvement. Created paid search ad copy aligned with brand guidelines, focusing on optimizing new and existing ads for performance. Built PPC campaigns from scratch including keyword research, ad copywriting, and campaign setup. Provided strategic promotional recommendations and executed initiatives to enhance performance. Demonstrated success in SEM, managing PPC campaigns across Google and Bing. Specialized in performance marketing, conversion optimization, and online customer acquisition. Stayed up-to-date with industry trends and best practices in search engine marketing. Eight years of experience, known for increasing ROI by 25% and boosting campaign traffic performance by 30% via data-driven strategies.
Search Engine Marketing Manager at Pundit - Ecommerce DMAgency
August 1, 2021 - November 1, 2024
Led a team of 6-7 across US and AU-based PPC projects. Established KPIs/KRAs and facilitated internal meetings to align project targets and requirements. Conducted in-depth market research on keywords, consumer behavior, and competitor brands. Led client meetings, provided performance updates, and resolved client inquiries. Executed A/B tests, analyzed data, and identified trends to optimize campaigns for maximum ROI. Tracked, reported, and analyzed website analytics and PPC campaign performance metrics. Managed campaign budgets, ensured adherence to cost estimates, and reconciled discrepancies. Demonstrated success in SEM, managing PPC campaigns across Google and Bing. Specialized in performance marketing, conversion optimization, and online customer acquisition. Stayed up-to-date with industry trends and best practices in search engine marketing. Eight years of experience.

Education

Diploma in Marketing Management at NMIMS (Narsee Monjee Institute of Management Studies)
January 11, 2030 - January 1, 2019
Advanced Diploma in Digital Marketing at Operating Media - DM Training Institute
October 1, 2015 - March 1, 2016
Master Diploma in Interior Designing at St. Francis Institute of Art & Design
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Education, Professional Services