Available to hire
I’m a fashion designer and branding consultant with a focus on denim and non-denim for both men’s and women’s wear. I excel at trend forecasting, line development, tech pack specifications, wash innovations, branding, and fabric direction, while delivering cohesive concepts across marketing, merchandising, and product development.
I thrive under tight deadlines, lead teams, and collaborate with suppliers across Europe and Asia to create high-quality, sustainable products. My work blends design, strategy, and travel to bring fresh ideas to diverse brands and markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced
Dutch
Beginner
Work Experience
Creative Consultant - Fashion & Branding at Independent / Freelance
January 1, 2012 - PresentIntroducing circular and sustainable strategies; trend research, DNA development, concept design, design development of garments and branding; selecting and directing fabrics, fits, washes and finishes; presenting ideas to management & product developers; maintaining supplier relations in Europe and Asia.
Senior Woven Designer at Inditex / ONLY True Streetwear
January 1, 2010 - January 1, 2011Worked with denim wash specialist to investigate trends; designing & developing denim/non-denim pants, leather jackets, outerwear, shirts, and branding; fitting garments; coordinating with buyers; extensive supplier liaison across Asia, Turkey, Morocco, Tunisia, Spain & Portugal; trips to denim laundry to establish commercial & high-quality washes.
Senior Denim Designer - Zara Woman Premium Division at Bestseller / Zara
January 1, 2011 - January 1, 2012Responsible for denim design for Zara Woman Premium Division; collaborating with suppliers, fitting, and market feedback.
Head of Denim Centre Operations at Denim Centre
January 1, 2018 - January 1, 2019Overseeing denim centre operations, fabric selections, fitting and finishes for NOOS and seasonal collections; maintaining brand identity across divisions; supplier liaison in Europe and Asia.
Creative Consultant at Various Brands (Fashion & Branding)
January 1, 2012 - PresentTrend research, DNA development, concept design and garment branding; introducing circular and sustainable strategies; selecting and directing fabrics, fits, washes and finishes; presenting ideas and styles to management and product developers; continuous contact with suppliers and mills in Europe and Asia; frequent inspiration trips to trade shows to ensure high-quality products; attending and contributing ideas in fit meetings.
Senior Denim Designer/Product Developer at Bestseller - ZARA Woman Premium Division
January 1, 2011 - December 31, 2012La Coruña, Spain 2011 - 2012; designing and developing denim and non-denim products; coordinating with buyers; weekly review of bestsellers; engaging with suppliers in China; improving product and fit.
Denim Centre Lead at Denim Centre
January 1, 2018 - December 31, 2019Overseeing denim centre activities, including fabric selection, fitting, and finishes within price points; maintaining clear brand identity; regular supplier liaison in Europe and Asia; inspiration trips and collaboration with branding for DNA.
Education
BA (Hons) Fashion Design with Technology (2:1) at Manchester Metropolitan University
January 11, 2030 - February 2, 2026A-Levels at Cadbury Sixth Form College
January 11, 2030 - February 2, 2026GCSEs (12 subjects, grades A-C) at College High School
January 11, 2030 - February 2, 2026BA (Hons) Fashion design with Technology (2:1) at Manchester Metropolitan University
January 11, 2030 - February 2, 2026A-Levels at Cadbury Sixth Form College
January 11, 2030 - February 2, 2026GCSEs at College High School
January 11, 2030 - February 2, 2026Qualifications
Industry Experience
Consumer Goods, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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