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5+ years of professional experience in areas of marketing like loyalty, emails, SEO copywriting, analytics, paid media and partnerships. Currently work at Canadian Tire Corporation as a Loyalty specialist, communicating with internal and external stakeholders from more than 13 teams and 12 of CT’s banners. Also worked with giants like Harry Rosen in high-fashion retail and Randstad in professional services, as well as medium-sized local businesses such as GBC Facility Services (cleaning for large offices and retail spaces) and Interworld Staffing (HR and recruitment services).…5+ years of professional experience in areas of marketing like loyalty, emails, SEO copywriting, analytics, paid media and partnerships. Currently work at Canadian Tire Corporation as a Loyalty specialist, communicating with internal and external stakeholders from more than 13 teams and 12 of CT’s banners. Also worked with giants like Harry Rosen in high-fashion retail and Randstad in professional services, as well as medium-sized local businesses such as GBC Facility Services (cleaning for large offices and retail spaces) and Interworld Staffing (HR and recruitment services).

Kirill Yerofeyev

Content Creator, Copywriter, Content Designer, +6

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5+ years of professional experience in areas of marketing like loyalty, emails, SEO copywriting, analytics, paid media and partnerships. Currently work at Canadian Tire Corporation as a Loyalty specialist, communicating with internal and external stakeholders from more than 13 teams and 12 of CT’s banners. Also worked with giants like Harry Rosen in high-fashion retail and Randstad in professional services, as well as medium-sized local businesses such as GBC Facility Services (cleaning for large offices and retail spaces) and Interworld Staffing (HR and recruitment services).…5+ years of professional experience in areas of marketing like loyalty, emails, SEO copywriting, analytics, paid media and partnerships. Currently work at Canadian Tire Corporation as a Loyalty specialist, communicating with internal and external stakeholders from more than 13 teams and 12 of CT’s banners. Also worked with giants like Harry Rosen in high-fashion retail and Randstad in professional services, as well as medium-sized local businesses such as GBC Facility Services (cleaning for large offices and retail spaces) and Interworld Staffing (HR and recruitment services).

Available to hire

5+ years of professional experience in areas of marketing like loyalty, emails, SEO copywriting, analytics, paid media and partnerships. Currently work at Canadian Tire Corporation as a Loyalty specialist, communicating with internal and external stakeholders from more than 13 teams and 12 of CT’s banners. Also worked with giants like Harry Rosen in high-fashion retail and Randstad in professional services, as well as medium-sized local businesses such as GBC Facility Services (cleaning for large offices and retail spaces) and Interworld Staffing (HR and recruitment services).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Intermediate

Work Experience

Loyalty Specialist at Canadian Tire Corporation

September 1, 2023 - Present

Created loyalty bonus offer campaigns across 12 retail banners, including Canadian Tire, SportChek, Mark's, Party City, Atmosphere, and others, contributing to a 5% increase in loyalty membership since 2023. Tested loyalty bonus offers across various customer transaction scenarios using custom software developed in collaboration with Epsilon CRM, ensuring technical accuracy and eliminating overspending. Communicated with internal and external stakeholders across multiple teams regarding offer creation, customer targeting, offer conditions, and campaign timelines. Used SQL to extract and analyze large datasets to assess offer feasibility and identify eligible SKUs for bonus creation and testing.

Marketing Coordinator at GBC Facility Services

April 1, 2023 - September 1, 2023

Spearheaded email campaigns that generated over $200,000 in gross revenue and increased email open rates by 60% within two quarters. Authored SEO-optimized, client-focused blog content for the corporate website, boosting brand awareness by 20%. Developed and executed a LinkedIn B2B content strategy, increasing followers by 30%. Partnered with organizations such as the Association of Condominium Managers of Ontario to develop paid content and native advertising, increasing clientele by 10%.

Assistant Marketing Coordinator at Harry Rosen Inc

January 1, 2022 - June 1, 2022

Executed targeted email campaigns using advanced audience segmentation, increasing average open rates by 50%. Collaborated with the Director of CRM & Loyalty to expand promotional campaigns, increasing CTR to 44%. Deployed customized offers for multiple client databases, driving sales and engagement growth by 30%. Oversaw the email calendar and campaign scheduling, analyzed campaign performance, and presented findings through comprehensive reports.