Award-winning Creative Director leading digital storytelling across screens and platforms worldwide! I come from a video-first background as a writer, director, editor and producer, and I work closely with clients to shape clear, compelling stories designed to live on screen.
For over 25 years, I’ve partnered directly with international organisations, brands, and agencies, including Television New Zealand, MediaWorks, National Geographic Channel, Nickelodeon, Soul Machines, SK-II, Royal Bank of Scotland, ANZ Bank, Maryville University, and the APEC CEO Summit. My work spans broadcast campaigns, platform launches, AI-driven digital humans, immersive brand experiences, and B2B storytelling. I’m often brought in to translate complex ideas into confident, audience-ready narratives and to guide projects from first concept through to delivery.
Clients value my orchestration mindset, bringing strategy and story together so creative moves forward with clarity and momentum.
If you’re looking for a creative partner who can lead, shape, and deliver digital stories that land, let’s talk.
Experience
Creative Director | Freelance
Most recent
- Working directly with clients to deliver digital storytelling, video content, and creative leadership across broadcast, digital, and emerging tech.
- Current projects include podcast production, documentary series development, and pitches for immersive generative AI-activations.
Creative Director | Soul Machines
- Led global creative delivery for AI-driven digital humans and conversational experiences for international clients, including SK-II, RBS, ANZ Bank, Maryville University, and global enterprise partners.
- Created e-learning and certification programmes supporting client rollout and adoption.
Senior Producer, Writer, Editor & Director | Broadcast & Media.
- Created award-winning campaigns, series launches, and branded content for major broadcasters including TVNZ and MediaWorks, spanning television, digital, and integrated platforms.
Education & Qualifications
MA (Hons) Theatre Studies & Literature, University of Glasgow
Postgraduate Certificate in Education PGCE (Secondary Drama), University of London
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
The Innovation Series covers the key technological advancements of Soul Machines and how these capabilities will revolutionise the human-machine experience.
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When Roman Met Sam was a YouTube series and an innovative way to raise brand awareness. The series questions the misperceptions of artificial intelligence and uncovers how relatable digital people can be as they face a series of challenges that in reality, are the same challenges we, as humans, face.
A dynamic launch campaign for the new breakfast show on THREE featuring the well-known and oftentimes controversial broadcaster Paul Henry. In a television first, this morning show was simulcast across radio, TV, and online. ‘Mornings will never be the same’ was our tagline and to tie in with the groundbreaking nature of the format, we chose to place the campaign in the future. And so in came the spacesuit, and we jettisoned off.
Promax Awards: Gold - Best News and Current Affairs, Silver - Best Campaign
BRIEF: To draw attention to the high standard of the host line-up for RadioLIVE - a talkback radio that focuses on news and public opinion - with the aim of increasing audience listeners.
In print, the image of the brains features on one page and on turning the page reveals the line-up, whilst on digital billboards, the image of the brains rotates to reveal the presenters.
Show: Agent Anna.
About: Dramedy series for TVNZ featuring Robyn Malcolm as a real estate agent.
Shot in an actual rental home, the stunt features Robyn Malcolm in character as klutzy Anna Kingston showing real visitors—and potential tenants—around a home, which has been set up with a variety of booby traps that result in some truly and entertaining awkward interactions.
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