Professional Portfolio: bit.ly/KNP_Portfolio I am a digital marketing professional with over five years of B2B, B2C, and SaaS experience. I bring an innovative, analytical approach to successfully navigate a highly dynamic marketing landscape. My extensive background in social media marketing and storytelling, alongside strong client relations, enable me to consistently grow customer engagement. I am a self-starter that thrives in fast-paced work environments, demonstrating the ability to operate efficiently with internal and external collaborators to achieve organizational goals.

Kirsten Peoples

PRO

Professional Portfolio: bit.ly/KNP_Portfolio I am a digital marketing professional with over five years of B2B, B2C, and SaaS experience. I bring an innovative, analytical approach to successfully navigate a highly dynamic marketing landscape. My extensive background in social media marketing and storytelling, alongside strong client relations, enable me to consistently grow customer engagement. I am a self-starter that thrives in fast-paced work environments, demonstrating the ability to operate efficiently with internal and external collaborators to achieve organizational goals.

Available to hire

Professional Portfolio: bit.ly/KNP_Portfolio

I am a digital marketing professional with over five years of B2B, B2C, and SaaS experience. I bring an innovative, analytical approach to successfully navigate a highly dynamic marketing landscape.

My extensive background in social media marketing and storytelling, alongside strong client relations, enable me to consistently grow customer engagement. I am a self-starter that thrives in fast-paced work environments, demonstrating the ability to operate efficiently with internal and external collaborators to achieve organizational goals.

See more

Language

English
Fluent

Work Experience

Manager, Social Media - Executive Thought Leadership at Real Chemistry
May 31, 2025 - July 17, 2025
Crafted social media posts for seven pharmaceutical executives and doctors, capturing their unique voices while delivering impactful messages on LinkedIn and Instagram, generating over 4,500 engagements monthly. Designed 68 visually captivating creative assets, including videos, carousels, and graphics, increasing engagement by over 36% on average for each client. Conducted LinkedIn profile audits for 37 prospective executive thought leaders, providing personalized recommendations to enhance professional visibility and influence.
Account Manager at Leadtail, Inc.
January 31, 2025 - July 17, 2025
Managed clients and strategic marketing initiatives, including brand awareness and executive thought leadership, resulting in an increase of approximately 6,000 impressions across channels. Executed social media management for SaaS clients on LinkedIn, X, Facebook, and Instagram, improving brand voice and tone consistency, leading to an average 22% engagement increase quarter over quarter. Compiled and quantified social metrics to facilitate quarterly performance reviews and projected strategic growth metrics with studio and writing teams.
Marketing Coordinator at Leadtail, Inc.
May 31, 2023 - July 17, 2025
Constructed social media editorial calendars incorporating social strategies that promoted marketing campaigns while respecting brand personification. Curated and scheduled over 700 social media posts per month for B2B clients, coordinating approximately 100 content requests monthly to maintain an engaging presence. Reported platform analytics weekly and compiled monthly KPI progress while incorporating client feedback and proofreading copy to maintain productive partnerships.
Community Specialist at Antique Candle Co.
June 30, 2021 - July 17, 2025
Managed B2C Instagram, Facebook, Google MyBusiness, and website reviews engaging with followers across channels with a total follower count of 156K. Sustained over 200 wholesale accounts through Shopify, Zendesk, and Avalara CertCapture, evaluating and approving new wholesale applicants daily. Drove daily sales through tailored customer interactions on Facebook and Instagram by creating custom invoices based on requested product purchases.
Social Media Intern at Antique Candle Co.
June 30, 2020 - July 17, 2025
Performed daily analytic reports for Instagram and Facebook posts and stories and year-over-year sales reports through Shopify. Conducted hashtag research increasing media engagement by approximately 12% on Instagram. Researched and tracked Public Relations contacts and influencers, expanding the PR contacts by 23 and recruiting 10 additional influencers.
Customer Experience Manager at Holmes Marketing Services
March 31, 2019 - July 17, 2025
Interfaced professionally with clients through quotation processing, order placement, progress reports, and follow-up. Recorded and tracked weekly company sales, advising during sales and production meetings. Supported company growth through account outreach and assisted marketing consultants on project scope and progress.
Shipping Specialist at Antique Candle Co.
September 30, 2020 - July 17, 2025
Optimized direct-to-consumer shipments by fulfilling orders quickly with a 1-3 day shipping turnaround, ensuring timely customer receipt. Conducted weekly inventory inspections, reporting insufficient quantities to management. Collaborated monthly with the Brand Manager to execute shipments for social media influencers ensuring timely delivery for promotions.
Department Manager II at McDonalds
April 30, 2016 - July 17, 2025
Conducted inventory inspections and weekly restocking. Advised and assisted in daily operations in a fast-paced, diverse environment, quickly correcting inefficiencies. Organized and conducted monthly team review meetings.
Department Manager I at McDonalds
February 27, 2015 - July 16, 2025
Key member of the management team responsible for opening and launch of new McDonald's location. Supervised hiring and training of management and crew teams and prepared crew schedules. Verified and authorized payroll twice a month.

Education

B.S. in Marketing at Franklin University
January 1, 2017 - December 31, 2020

Qualifications

Email Marketing
January 1, 2025 - December 31, 2025
Inbound Marketing
January 1, 2025 - December 31, 2025
HubSpot Academy Email Marketing
December 1, 2025 - October 23, 2025
HubSpot Academy Inbound Marketing
December 1, 2025 - October 23, 2025

Industry Experience

Healthcare, Professional Services, Software & Internet, Retail, Wholesale & Distribution, Consumer Goods, Life Sciences, Other