I’m a strategy-led designer specializing in brand, user experience, and digital design. I create thoughtful, intuitive work that translates ideas into clear visual systems and meaningful experiences—helping brands connect with their audiences and grow with intention. I design across brand, web, and digital touchpoints with a focus on usability, consistency, and real-world application—balancing creativity with strategic thinking and continuous learning.…

Kirsty Nicole

I’m a strategy-led designer specializing in brand, user experience, and digital design. I create thoughtful, intuitive work that translates ideas into clear visual systems and meaningful experiences—helping brands connect with their audiences and grow with intention. I design across brand, web, and digital touchpoints with a focus on usability, consistency, and real-world application—balancing creativity with strategic thinking and continuous learning.…

Available to hire

I’m a strategy-led designer specializing in brand, user experience, and digital design. I create thoughtful, intuitive work that translates ideas into clear visual systems and meaningful experiences—helping brands connect with their audiences and grow with intention.

I design across brand, web, and digital touchpoints with a focus on usability, consistency, and real-world application—balancing creativity with strategic thinking and continuous learning.

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Skills

Experience Level

Copywriting
Expert
Social Media Design
Expert
Squarespace
Expert
Logo
Expert
Figma
Expert
Web Design
Expert
Canva
Expert
Branding
Expert
Brand Identity
Expert
Adobe Photoshop
Expert
Affinity Designer
Expert
Adobe Illustrator
Expert
Adobe XD
Expert
UI
Expert
CSS
Expert
HTML5
Expert
Leadership
Expert
App Design
Intermediate
Adobe InDesign
Intermediate
Email Marketing
Intermediate
Shopify
Intermediate
SEO
Intermediate
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Language

English
Fluent

Work Experience

Founder & Creative Director at Good Lemon Creative
January 1, 2025 - Present
Founded Good Lemon Creative, a strategy-led brand studio helping ambitious businesses become the obvious choice in their market. I partner with founders and growing businesses to develop brand strategy, positioning, messaging, visual identity and high-performing websites that support long-term growth. Working across industries including hospitality, transport, retail and professional services, I lead projects from initial discovery and strategy through to design, website development, content planning and launch. Key services include: • Brand strategy and positioning • Brand identity design • Squarespace website design and development • UX/UI design • Brand messaging and copywriting • Marketing and content strategy • Print and digital design Selected achievements include increasing website enquiries for Café Miko by 62%, developing scalable brand systems for multiple businesses, and delivering end-to-end branding and website projects for clients across New Zealand.
Digital Designer at DDB Aotearoa
December 29, 2023 - January 1, 2025
Worked within one of New Zealand's leading creative agencies, designing digital experiences and creative assets for nationally recognised brands. Collaborated with strategists, creatives and developers to deliver websites, digital campaigns and marketing collateral while maintaining high design standards and meeting tight project deadlines. Responsibilities included: • UI and website design • Digital campaign creative • Brand implementation • Design systems • Client presentations • Creative production using the Adobe Creative Suite and Figma
Digital Designer at DBA Otearoa Auckland (agency)
January 1, 2023 - January 1, 2024
Collaborated with designers, strategists, and account teams to deliver work across web, digital, brand, and campaign projects. Produced user-focused design solutions in a fast-paced agency environment with tight deadlines. Supported UX/UI design across multiple digital touchpoints.
Designers Institute (Representative / Professional Development) at NZ Institute
January 1, 2023 - January 1, 2023
Engaged in ongoing professional development within the New Zealand design industry.
Digital Designer at DBA Otearoa Auckland
January 1, 2023 - January 1, 2024
Collaborated with designers, strategists, and account teams to deliver work across web, digital, brand, and campaign projects. Delivered user-focused design solutions in a fast-paced agency environment. Supported UX/UI design across multiple digital touchpoints and worked efficiently with tight deadlines.
Creative Director at Freelance (Web & Brand Designer)
January 1, 2018 - Present
Led end-to-end brand and Squarespace web projects from concept to launch. Used brand strategy to translate business goals and real-world experiences into considered digital journeys. Designed custom visual identities and websites to support clarity, usability, and conversion. Developed supporting content and social media assets for cohesive brand execution, managing technical setup, timelines, and client delivery independently.
Creative Director / Digital Designer (Lead) at Freelance
January 1, 2018 - Present
Led end-to-end brand and Squarespace website projects from concept to launch. Applied brand strategy to translate business goals and real-world needs into considered digital journeys. Designed custom visual identities and websites to support clarity, usability, and conversion. Developed supporting content and social media assets for cohesive brand execution, and managed technical setup, timelines, and client delivery independently.

Education

Bachelor of Media Design at Media Design School
February 1, 2020 - November 30, 2023
Specialised in UX/UI Design, and Branding.
Bachelor of Media Design at Media Design School
January 1, 2021 - January 1, 2023
Diploma in Design at Victoria University
January 1, 2020 - January 1, 2021
NZQA-led professional development / institute program at NZ Institute
January 1, 2023 - January 1, 2023
Bachelor of Media Design at Media Design School
January 1, 2021 - January 1, 2023
Diploma in Design at Victoria University
January 1, 2020 - January 1, 2021
NZ Institute (Designers Institute) - Professional Development at NZ Auckland
January 1, 2023 - January 1, 2023

Qualifications

Bachelor of Media Design
July 29, 2026 - July 29, 2026
Best Awards Design Finalist
July 29, 2026 - July 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other
    Café Miko | Brand, Website & Marketing Transformation

    Café Miko had evolved beyond being just a café. Located within the Botanic Gardens, the business wanted to strengthen its reputation as both a destination café and an events venue while creating a more consistent customer experience across every touchpoint.

    I partnered with the team to develop a strategy-led brand experience that aligned their digital presence with the quality of the business.

    My role

    • Brand Strategy
    • Creative Direction
    • Website Design & Development
    • Squarespace Development
    • UX/UI Design
    • Graphic Design
    • Print Design
    • Content Strategy
    • Digital Marketing
    • Social Media Management

    Deliverables

    • Complete website redesign
    • Improved customer journey
    • Updated brand assets
    • Print collateral
    • Digital marketing assets
    • Social media content strategy
    • Ongoing creative support

    Results

    • Increased website enquiries by 62%
    • Stronger online presence
    • Improved customer experience
    • Consistent branding across digital and physical touchpoints
    • Increased bookings and customer engagement

    This project demonstrates my end-to-end approach, beginning with business strategy before translating that into branding, digital design and ongoing marketing support that helps businesses grow.

    Café Miko | Brand, Website & Marketing Transformation

    Café Miko had evolved beyond being just a café. Located within Auckland Botanic Gardens, the business wanted to strengthen its reputation as both a destination café and an events venue while creating a more consistent customer experience across every touchpoint.

    I partnered with the team to develop a strategy-led brand experience that aligned their digital presence with the quality of the business.

    My role

    • Brand Strategy
    • Creative Direction
    • Website Design & Development
    • Squarespace Development
    • UX/UI Design
    • Graphic Design
    • Print Design
    • Content Strategy
    • Digital Marketing
    • Social Media Management

    Deliverables

    • Complete website redesign
    • Improved customer journey
    • Updated brand assets
    • Print collateral
    • Digital marketing assets
    • Social media content strategy
    • Ongoing creative support

    Results

    • Increased website enquiries by 62%
    • Stronger online presence
    • Improved customer experience
    • Consistent branding across digital and physical touchpoints
    • Increased bookings and customer engagement

    This project demonstrates my end-to-end approach, beginning with business strategy before translating that into branding, digital design and ongoing marketing support that helps businesses grow.