With 9+ years across Meta, leading agencies and high-growth brands, I specialise in performance marketing, paid social, and growth strategy. I’ve managed multi-million–dollar ad portfolios across APAC and EMEA, built and scaled client accounts at Meta (including 40 top e-commerce brands with ~$20M annual spend), and delivered award-winning campaigns for global clients. As a consultant, I help brands grow through sharp strategy, data-driven optimisation and hands-on execution. From media planning to creative development, I don’t just advise, I build, launch and optimise ads end-to-end. My experience spans business development, brand strategy, ecommerce scaling and cross-border growth, giving clients a well-rounded, senior partner who can move between big-picture strategy and in-platform execution seamlessly. If you want someone who truly understands Meta, knows how to make social ads convert, and can turn insights into revenue - that’s my lane.

Kitty Walker

With 9+ years across Meta, leading agencies and high-growth brands, I specialise in performance marketing, paid social, and growth strategy. I’ve managed multi-million–dollar ad portfolios across APAC and EMEA, built and scaled client accounts at Meta (including 40 top e-commerce brands with ~$20M annual spend), and delivered award-winning campaigns for global clients. As a consultant, I help brands grow through sharp strategy, data-driven optimisation and hands-on execution. From media planning to creative development, I don’t just advise, I build, launch and optimise ads end-to-end. My experience spans business development, brand strategy, ecommerce scaling and cross-border growth, giving clients a well-rounded, senior partner who can move between big-picture strategy and in-platform execution seamlessly. If you want someone who truly understands Meta, knows how to make social ads convert, and can turn insights into revenue - that’s my lane.

Available to hire

With 9+ years across Meta, leading agencies and high-growth brands, I specialise in performance marketing, paid social, and growth strategy. I’ve managed multi-million–dollar ad portfolios across APAC and EMEA, built and scaled client accounts at Meta (including 40 top e-commerce brands with ~$20M annual spend), and delivered award-winning campaigns for global clients.

As a consultant, I help brands grow through sharp strategy, data-driven optimisation and hands-on execution. From media planning to creative development, I don’t just advise, I build, launch and optimise ads end-to-end. My experience spans business development, brand strategy, ecommerce scaling and cross-border growth, giving clients a well-rounded, senior partner who can move between big-picture strategy and in-platform execution seamlessly.

If you want someone who truly understands Meta, knows how to make social ads convert, and can turn insights into revenue - that’s my lane.

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Work Experience

Founder at KitWa Consulting
July 1, 2023 - Present
Providing strategy, planning, execution and optimization consultancy services with a specialist across Paid Media Ads and Ecommerce.
Account Manager (ANZ, E-commerce) at Meta (Facebook)
August 1, 2022 - July 31, 2023
Managed a book of 40 e-commerce clients across Australia and New Zealand; built strong client relationships with CEOs, founders, agency directors and global stakeholders; delivered comprehensive account plans and drove incremental revenue for Meta through consultation, testing, education and support.
Head of APAC & Middle East Business Development at Kingcom Worldwide
October 1, 2020 - August 31, 2022
Led business development, client pitches and a client-led growth strategy across APAC and The Middle East; drove commercial and product/services strategy and pricing; created a realistic business plan and regularly reviewed agency client and revenue performance against goals; established a regional hub in Singapore, recruited and moved a new team to a new office.
Industrial Placement Year at Kerry Foods GB Brands
June 1, 2013 - September 1, 2014
Industrial placement year providing hands-on experience in brand management and marketing operations.
Brand Manager at Mattesssons Brand, Kerry Foods GB Brands
September 1, 2015 - August 31, 2017
Brand management for Mattessons brand in GB; delivered brand strategy and activations across markets.

Education

Bachelor's Degree in Business and Retail Management with Mandarin (GGA – 1st Class Honours) at The University of Surrey
January 1, 2011 - January 1, 2015

Qualifications

Bachelor's Degree in Business and Retail Management with Mandarin (GGA – 1st Class Honours)
January 1, 2011 - January 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Travel & Hospitality