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I'm Kitty McCormick, a creative and brand specialist at the intersection of design, operations, and strategy. With nearly two decades of experience, I help complex organisations navigate change, growth, and brand transformation through thoughtful, effective design. I specialise in embedding brand standards, leading creative delivery, and optimising workflows across marketing, communications, and design teams—driving consistency while enabling creative excellence. I connect strategic vision to day-to-day execution, translating objectives into clear, practical solutions that teams can deliver at pace. Known for bringing clarity to high-pressure environments, I partner with senior stakeholders to align vision, process, and output. A collaborative and dependable professional, I thrive on solving challenges and enabling teams to deliver high-quality, impactful work.…I'm Kitty McCormick, a creative and brand specialist at the intersection of design, operations, and strategy. With nearly two decades of experience, I help complex organisations navigate change, growth, and brand transformation through thoughtful, effective design. I specialise in embedding brand standards, leading creative delivery, and optimising workflows across marketing, communications, and design teams—driving consistency while enabling creative excellence. I connect strategic vision to day-to-day execution, translating objectives into clear, practical solutions that teams can deliver at pace. Known for bringing clarity to high-pressure environments, I partner with senior stakeholders to align vision, process, and output. A collaborative and dependable professional, I thrive on solving challenges and enabling teams to deliver high-quality, impactful work.

Kitty McCormick

Designer, Brand Designer, Graphic Designer, +2

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I'm Kitty McCormick, a creative and brand specialist at the intersection of design, operations, and strategy. With nearly two decades of experience, I help complex organisations navigate change, growth, and brand transformation through thoughtful, effective design. I specialise in embedding brand standards, leading creative delivery, and optimising workflows across marketing, communications, and design teams—driving consistency while enabling creative excellence. I connect strategic vision to day-to-day execution, translating objectives into clear, practical solutions that teams can deliver at pace. Known for bringing clarity to high-pressure environments, I partner with senior stakeholders to align vision, process, and output. A collaborative and dependable professional, I thrive on solving challenges and enabling teams to deliver high-quality, impactful work.…I'm Kitty McCormick, a creative and brand specialist at the intersection of design, operations, and strategy. With nearly two decades of experience, I help complex organisations navigate change, growth, and brand transformation through thoughtful, effective design. I specialise in embedding brand standards, leading creative delivery, and optimising workflows across marketing, communications, and design teams—driving consistency while enabling creative excellence. I connect strategic vision to day-to-day execution, translating objectives into clear, practical solutions that teams can deliver at pace. Known for bringing clarity to high-pressure environments, I partner with senior stakeholders to align vision, process, and output. A collaborative and dependable professional, I thrive on solving challenges and enabling teams to deliver high-quality, impactful work.

Available to hire

I’m Kitty McCormick, a creative and brand specialist at the intersection of design, operations, and strategy. With nearly two decades of experience, I help complex organisations navigate change, growth, and brand transformation through thoughtful, effective design.

I specialise in embedding brand standards, leading creative delivery, and optimising workflows across marketing, communications, and design teams—driving consistency while enabling creative excellence. I connect strategic vision to day-to-day execution, translating objectives into clear, practical solutions that teams can deliver at pace. Known for bringing clarity to high-pressure environments, I partner with senior stakeholders to align vision, process, and output. A collaborative and dependable professional, I thrive on solving challenges and enabling teams to deliver high-quality, impactful work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Surface Pattern Design

Intermediate

Figma

Intermediate

Language

English

Fluent

Work Experience

Design Executive at RSM

July 1, 2025 - Present

Create and design delivery for firm-wide campaigns and initiatives across digital, social, website and paid media channels. Design lead for high-impact information memorandums templates in client branding, ensuring clarity, consistency and stakeholder confidence. Partner with stakeholders to ensure brand consistency and design quality across touchpoints.

Brand Coordinator & Creative at AQA

July 1, 2023 - June 1, 2025

Played a central role in a large-scale brand refresh programme, managing the implementation of new brand standards across 1,000+ internal and external documents. Coordinated creative workflows across designers, writers and stakeholders, ensuring deadlines, quality and version control were maintained. Oversaw brand consistency across creative output, providing guidance, copy review and updates to management. Acted as a key point of continuity during organisational change, supporting teams to adopt new brand systems and ways of working. Managed external agencies on creative projects, ensuring delivery aligned with scope, brand and timelines. Designed new brand assets including presentation systems and the initial MyAQA logo, and delivered training to embed brand standards across teams.

Freelance Creative Designer at Self-Employed

January 1, 2022 - July 1, 2023

Delivered creative solutions for start-ups and small businesses. Provided brand consultancy, advising on positioning, visual identity systems and launch strategy. Designed across digital and print including websites, email marketing, PPC, social media, advertising, white papers, presentations and exhibition materials. Worked directly with business owners and leadership teams, translating commercial goals into effective creative solutions.

Creative Design Manager at esure Group

December 1, 2014 - January 1, 2022

Led and mentored the creative team, overseeing workflow, resource planning and delivery across brand, marketing and digital design. Owned creative standards and governance across B2C branding, web, email, PPC, social media, large-format print and CMS-managed content. Led creative direction for customer onboarding documentation and major brand refresh programmes for esure and Sheilas’ Wheels, including brand guardianship and implementation. Developed and implemented brand guidelines and tone of voice documentation, embedding consistency across the organisation. Selected for a four-month CEO-led secondment focused on future-facing brand strategy for Sheila’s Wheels. Wrote and directed the ‘We Salute You’ social media video campaign, increasing brand awareness and engagement. Acted as interim Brand Manager, responsible for brand guardianship, asset management and senior stakeholder support.

Presentation Designer at N2O

June 1, 2014 - November 1, 2014

Delivered high-impact pitch and presentation materials for major consumer brands. Worked closely with creative and copy teams to support successful pitches and campaign concepts. Supported brand guardianship and quality control prior to client release.

Graphic Designer at Wates

July 1, 2012 - June 1, 2014

Designed and typeset tender and pitch documentation for large, high-value council-led construction projects. Supported brand consistency across internal communications, newsletters and safety materials. Managed brand assets and provided ongoing brand guardianship across offices and sites. Awarded an Employee Special Thanks Award for innovative eco-tender design.

Senior Designer at Brand Aspect Ltd

July 1, 2006 - July 1, 2012

Lead designer delivering branding, print and web design for start-ups and SMEs. Provided brand consultancy and managed client relationships from pitch through to delivery. Coordinated creative projects and external suppliers, supporting both creative and operational needs of the business.