Manage projects across multiple marketing channels to support lead generation, including SEO, paid media, and email marketing. Refine ad targeting and prospecting lists, update website copy to align with core audiences, and launch direct mail campaigns (approx. ROI 26x). Built Microsoft Ads from scratch, achieving a lower cost per conversion than existing PPC channels. Generate ~$26K in estimated monthly revenue from inbound phone calls by coordinating with operations to improve local search visibility across five Google Business Profiles. Improve lead-to-book rate by ~20% YoY by optimizing campaigns and targeting.

Marketing Specialist at Droplet Trailer

June 1, 2024 - April 1, 2025

Increase monthly orders on core product by initiating sales discussions via direct email; maintain lead information in Zoho CRM; A/B tested email subject lines and copy to support launch of high-revenue non-core product; implemented product configuration lead form to identify high-intent users and deliver targeted drip email campaigns.

Digital Marketing Coordinator at Think Shift

April 1, 2023 - July 31, 2023

Built advertisement campaigns on Google (Search, Display, and Video) and social media (Meta, LinkedIn, X, and TikTok); improved ad performance based on real-time metrics like CTR and CPC; developed reports using Looker Studio.