Senior Copywriter at Piping Rock Health Products

Created compelling and compliant copy across multiple health and wellness brands for consumer and retail audiences; strategized, wrote, and edited copy for product pages, landing pages, packaging and labels, press releases, blogs, direct email campaigns, social media posts, TikTok scripts, in-store displays, print and digital advertisements, and award submissions. Led a copy team (copywriter and junior copywriter) and collaborated with brand managers and regulatory to ensure compliance; developed, strategized, and implemented procedures to improve workflow and cross-functional collaboration; supported integration of new brands and leveraged AI tools to streamline ideation and output.

Copywriter at Piping Rock Health Products

Wrote and developed marketing copy for the FDA market in the vitamin and supplement industry; created consumer and retail copy across product pages, packaging, blogs, emails, and social content; collaborated with designers and brand managers; supported integration of newly acquired brands and used AI tools to enhance efficiency.

Associate Copywriter / Content Writer / Public Relations Coordinator at H2M Architects + Engineers

Developed internal and external communications for an architecture and engineering firm; produced press releases, articles, print/digital collateral, and campaigns; coordinated with graphic designers and IT to ensure consistency and to build a centralized Copy Hub; contributed to 20+ ACEC Engineering Excellence Award submissions; established department-wide copy standards and supported cross-functional teams.