JUAN JOSE LOPEZ SALAZAR

Led the development of motion graphics, 3D animation, and visual storytelling for hospitality and lifestyle brands. Translated brand identities and marketing objectives into engaging digital experiences, creating social-first concepts, animating assets, and delivering promotional executions for organic content, campaigns, launches, and brand communications across digital channels. Partnered with creative, design, audiovisual, and marketing teams from brief and concept through production, feedback, refinement, and final delivery. Maintained visual consistency and quality while adapting executions to different formats, platforms, audiences, and campaign goals.

Creative and detail-oriented 3D Artist specialized in Animation and Visual Effects. Passionate about designing immersive digital experiences that combine strong technical execution with artistic vision. Proactive, adaptable, and collaborative, with a commitment to continuous learning and delivering innovative solutions that bring projects to life and create measurable impact.

Created a high-fidelity 3D product model and campaign-ready visual assets for InBarrel's bottle launch. Built realistic product geometry and refined materials, textures, lighting, and rendering to communicate the bottle’s form, finish, and premium positioning with visual accuracy. Translated product references and creative direction into polished 3D imagery for launch communications and digital marketing content. Prepared and optimized final assets for downstream creative use while maintaining consistency across promotional formats and production requirements.