Digital Marketing & Brand Designer at System People Ltd & SP Training,

Led the complete corporate rebrand, developing logo, typography system and visual identity guidelines to support organisational growth and improved brand consistency. Designed and launched a new WordPress website structured around service clarity and stakeholder communication, improving how apprenticeship and training pathways are presented online. Created branded materials including brochures, event banners, digital presentation decks and recruitment assets used across schools and universities to communicate apprenticeship opportunities. Produced onboarding videos, tutor-led materials and structured digital learning resources supporting apprenticeship and adult learning programmes. Developed resources formally referenced during Ofsted inspection, contributing to an Exceptional Adult Learning judgement and evidencing delivery consistency and learner engagement. Managed creative delivery across two operational brands spanning logistics training and education recruitment, maintaining alignment across high-volume asset production. Worked closely with awarding bodies and institutional stakeholders including CMI, University of Cumbria and the Armed Forces Covenant to ensure brand consistency across external partnerships. Planned social media content and supported paid campaign setup via Meta Ads, using engagement insights to refine audience targeting.

Digital Marketing & Brand Designer at System People Ltd & SP Training

Led the complete corporate rebrand and WordPress website launch, developing a logo, typography system and visual identity guidelines to support growth. Produced onboarding videos and structured digital learning resources, with resources referenced during Ofsted inspection contributing to an Exceptional Adult Learning judgement; managed creative delivery across two brands and aligned partnerships with CMI, University of Cumbria and Armed Forces Covenant; planned social content and supported paid campaigns via Meta Ads to refine audience targeting.

Digital Designer at ITG Events

Joined at launch to lead the full brand identity, defining visual direction, logo system, promo artwork, stage visuals and merchandise; planned and executed targeted social campaigns delivering ticket sell-outs at venues of 500-800+ capacity; launched a branded clothing line; coordinated artists, suppliers and marketing activity while maintaining a full-time role.