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I'm a go-to-market and integrated marketing leader with 10+ years driving cross-functional initiatives across telecoms, fintech, marketplaces, FMCG and retail. I translate business objectives into insight-led campaigns that raise awareness, accelerate adoption, and drive revenue. I thrive in fast-paced, regulated environments and excel at turning data into actionable strategies. I collaborate closely with Product, Sales, Analytics, Brand, and Ops teams to design and deliver multi-channel programs—from strategy through execution to measurement. I’m skilled at storytelling, SEO/ASO, and performance optimization, and I continually test new tactics to fuel growth.…I'm a go-to-market and integrated marketing leader with 10+ years driving cross-functional initiatives across telecoms, fintech, marketplaces, FMCG and retail. I translate business objectives into insight-led campaigns that raise awareness, accelerate adoption, and drive revenue. I thrive in fast-paced, regulated environments and excel at turning data into actionable strategies. I collaborate closely with Product, Sales, Analytics, Brand, and Ops teams to design and deliver multi-channel programs—from strategy through execution to measurement. I’m skilled at storytelling, SEO/ASO, and performance optimization, and I continually test new tactics to fuel growth.

Kofi Owusu

Brand Strategist, Marketing Strategist, Copywriter, +2

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I'm a go-to-market and integrated marketing leader with 10+ years driving cross-functional initiatives across telecoms, fintech, marketplaces, FMCG and retail. I translate business objectives into insight-led campaigns that raise awareness, accelerate adoption, and drive revenue. I thrive in fast-paced, regulated environments and excel at turning data into actionable strategies. I collaborate closely with Product, Sales, Analytics, Brand, and Ops teams to design and deliver multi-channel programs—from strategy through execution to measurement. I’m skilled at storytelling, SEO/ASO, and performance optimization, and I continually test new tactics to fuel growth.…I'm a go-to-market and integrated marketing leader with 10+ years driving cross-functional initiatives across telecoms, fintech, marketplaces, FMCG and retail. I translate business objectives into insight-led campaigns that raise awareness, accelerate adoption, and drive revenue. I thrive in fast-paced, regulated environments and excel at turning data into actionable strategies. I collaborate closely with Product, Sales, Analytics, Brand, and Ops teams to design and deliver multi-channel programs—from strategy through execution to measurement. I’m skilled at storytelling, SEO/ASO, and performance optimization, and I continually test new tactics to fuel growth.

Available to hire

I’m a go-to-market and integrated marketing leader with 10+ years driving cross-functional initiatives across telecoms, fintech, marketplaces, FMCG and retail. I translate business objectives into insight-led campaigns that raise awareness, accelerate adoption, and drive revenue. I thrive in fast-paced, regulated environments and excel at turning data into actionable strategies.

I collaborate closely with Product, Sales, Analytics, Brand, and Ops teams to design and deliver multi-channel programs—from strategy through execution to measurement. I’m skilled at storytelling, SEO/ASO, and performance optimization, and I continually test new tactics to fuel growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Manager – Creative, Growth & Branding at Fido Solutions

July 1, 2023 - Present

Create data-driven, multi-channel campaigns that align with business objectives and market dynamics. Manage all phases of campaign delivery—from planning and asset development to deployment and optimization—across digital and traditional channels. Use segmentation and behavioral insights to refine messaging and improve customer acquisition. Monitor KPIs, analyze results, and provide actionable recommendations to stakeholders; collaborate on marketing comms, media buying, and automations; drive A/B testing and explore new tactics and channels. Improve discoverability through SEO and ASO; drive growth of 20,000+ new customers monthly.

Digital Media & Marketing Partner (Volunteer) at Envision Foundation

February 1, 2016 - Present

Support strategic outreach initiatives to expand corporate partnerships and sponsor relationships. Develop and manage engaging LinkedIn and Instagram content to increase brand visibility and communicate program impact. Improve website and CRM workflows to enhance sponsor tracking, streamline communications, and strengthen engagement processes. Assist in planning and executing leadership and community events, ensuring smooth coordination and meaningful attendee experiences. Collaborate with leadership to align marketing efforts with organizational growth and community impact goals.

Marketing Manager - Sales at Glovo App Ghana Ltd.

April 1, 2023 - July 31, 2023

Develop & execute campaigns to perfection through multiple touch-points. Drive sales of Glovo Brand Marketing Services to Brand Partners. Implement Glovo Brand Marketing Services strategy in the market.

Product & Growth Marketing Manager at YAP Fintech (Ghana & UAE)

December 1, 2021 - April 1, 2023

Led digital marketing delivery operations for fintech products in regulated markets. Owned digital marketing strategy, delivery operations, and performance management across fintech products. Partnered with leadership on roadmap prioritization, capacity planning, and delivery forecasting. Drove compliant acquisition and engagement campaigns using analytics-driven insights. Implemented dashboards tracking OKRs, channel performance, and conversion metrics.

Marketing Manager at Bet of Africa

July 1, 2021 - December 31, 2021

Managed end-to-end digital launch execution, coordinating media, creative, and analytics. Achieved 400K+ sign-ups in 3 months through performance-driven, insight-led campaign delivery. Increased brand awareness by 3000% TOM through structured digital activation planning.

Digital & Marketing Activations Specialist at Orca Deco (Ghana & Zambia)

July 1, 2020 - July 31, 2021

Social media management across multiple markets. Develops comms and copies for all digital channels. Developed creative briefs and direction for all markets. Developed the company’s first social media and digital delivery playbook. Improved digital KPIs by 200%+ through channel optimization and analytics-driven decision-making.

Digital Account Manager at Dentsu Aegis Network Ghana (Carat, Vizeum, iProspect)

October 1, 2016 - July 31, 2020

Managed end-to-end digital delivery for Tier-1 brands including Standard Chartered Bank, Barclays (ABSA), MasterCard, Vodafone, MTN. Led integrated campaign execution, coordinating internal teams and client stakeholders. Delivered award-winning digital campaigns with strong focus on precision, speed, and quality control. Planned and executed campaigns across paid, owned, and earned digital channels, ensuring alignment with business goals.