With 16+ years of global experience (US, EU, Asia), I help founders and enterprise teams transform complex technical visions into intuitive, revenue-generating products. As the author of “90% Human,” I specialize in humanizing advanced technology—ensuring AI and complex systems feel simple, clear, and valuable.
Background & Impact:
Rooted in Cognitive Psychology (HCI), my approach moves beyond aesthetics to behavioral science. I’ve led design for BCG, Siemens, Harrods, and Delivery Hero, building everything from scalable design systems to high-stakes MVPs.
Expertise:
Complex Architecture & AI Integration
Behaviorally Informed UX Research
Enterprise B2B and B2C & Scalable UI Frameworks
Product Strategy & Rapid Validation
I don’t just make products look better; I make them work better. If you’re building something ambitious or technically complex, let’s talk.
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