Senior Illustrator & Team Leader · Ripe Concepts Inc.Mar 2023 – Aug 2025 · 2 yrs 6 mos
Led a team of designers to deliver high-quality, on-brand content for licensed IPs under Spin Master. Spearheaded illustration and design efforts, contributing to toy design, packaging, and marketing visuals for global children's franchises. Created visual assets across campaigns, including character art, storyboards, and artwork for product launches and promotional use. Collaborated with cross-functional marketing and content teams to align visuals with campaign goals and market trends. Supported prototyping and manufacturing with production-ready artwork and documentation. Contributed to community literacy initiatives through illustration for educational materials, and helped maintain production timelines and quality.