Home Care Equipment Campaign NBCS - Winncare

In collaboration with Winncare, we developed a campaign focused on medical equipment for home care (MAD). The objective was to break away from the often cold and clinical codes of the medical world by using warm, comforting tones and materials that evoke well-being and invite our audience to escape, while highlighting the comfort and safety provided by these devices. The campaign identity was adapted across various materials, designed to be presented within their distribution network, effectively targeting healthcare professionals and families.

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