I am a freelance senior designer working under my business 'Kreative Freedom'. I made the decision to transition to full time freelance last year after six wonderful years of working in design and marketing agencies. I was at my last agency for four years, where I led the design department and was responsible for team, client and project management, alongside my usual senior designer responsibilities. Trained as a brand specialist, brand development, logos and identities are where my heart lies, but over the years I have also completed a UI/UX design certification and video/animation qualification. I am a full service designer working across print, digital, website and video. This allows me to follow projects from concept to completion, providing design consistency throughout, or jump in at any stage of a project as required. With an education from Norwich University of the Arts, I have a natural ideas-led structure to my creative process. I believe that the aesthetic should not lead the design and rather that the idea should guide the creative for a considered output. I am an extremely self-motivated, organised and well-rounded designer with excellent attention to detail, and am used to working at pace from my time in fast-paced agencies. Please get in touch with any questions!

KreativeFreedom

I am a freelance senior designer working under my business 'Kreative Freedom'. I made the decision to transition to full time freelance last year after six wonderful years of working in design and marketing agencies. I was at my last agency for four years, where I led the design department and was responsible for team, client and project management, alongside my usual senior designer responsibilities. Trained as a brand specialist, brand development, logos and identities are where my heart lies, but over the years I have also completed a UI/UX design certification and video/animation qualification. I am a full service designer working across print, digital, website and video. This allows me to follow projects from concept to completion, providing design consistency throughout, or jump in at any stage of a project as required. With an education from Norwich University of the Arts, I have a natural ideas-led structure to my creative process. I believe that the aesthetic should not lead the design and rather that the idea should guide the creative for a considered output. I am an extremely self-motivated, organised and well-rounded designer with excellent attention to detail, and am used to working at pace from my time in fast-paced agencies. Please get in touch with any questions!

Available to hire

I am a freelance senior designer working under my business ‘Kreative Freedom’. I made the decision to transition to full time freelance last year after six wonderful years of working in design and marketing agencies. I was at my last agency for four years, where I led the design department and was responsible for team, client and project management, alongside my usual senior designer responsibilities.

Trained as a brand specialist, brand development, logos and identities are where my heart lies, but over the years I have also completed a UI/UX design certification and video/animation qualification. I am a full service designer working across print, digital, website and video. This allows me to follow projects from concept to completion, providing design consistency throughout, or jump in at any stage of a project as required.

With an education from Norwich University of the Arts, I have a natural ideas-led structure to my creative process. I believe that the aesthetic should not lead the design and rather that the idea should guide the creative for a considered output.

I am an extremely self-motivated, organised and well-rounded designer with excellent attention to detail, and am used to working at pace from my time in fast-paced agencies. Please get in touch with any questions!

See more

Language

English
Fluent

Work Experience

Add your work experience history here.

Education

BA Hons Graphic Design at Norwich University of the Arts
September 1, 2014 - July 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Healthcare, Life Sciences, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other
    Clemson's Vintage Logo
    Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock. Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date. graphicdesigner logo branding designer vintage fashion
    Clemson's Vintage Brand Guidelines
    Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock. Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date. graphicdesigner logo branding designer vintage fashion brandguidelines
    Clemson's Vintage Colour Palette
    Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock. Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date. graphicdesigner logo branding designer vintage fashion colourpalette
    Clemson's Vintage Logo Development
    Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock. Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date. graphicdesigner logo branding designer vintage fashion
    Clemson's Vintage Logos
    Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock. Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date. graphicdesigner logo branding designer vintage fashion
    Clemson's Vintage Image Style
    Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock. Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date. graphicdesigner logo branding designer vintage fashion
    Lovelands Logo
    Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region. As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon… Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client. Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates! logo graphicdesigner branding designer
    Lovelands Brand Guidelines
    Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region. As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon… Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client. Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates! logo graphicdesigner branding designer
    Lovelands Logo Development
    Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region. As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon… Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client. Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates! logo graphicdesigner branding designer
    Lovelands Packaging Design
    Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region. As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon… Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client. Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates! logo graphicdesigner branding designer packagingdesign
    Lovelands Business Card
    Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region. As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon… Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client. Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates! logo graphicdesigner branding designer businesscard
    Lovelands Flyer
    Lovelands are a family-business of beekeepers based on a farm in Suffolk. A true passion project, beekeeping started off as a hobby, but before long they started selling honey to friends and family, then local markets, gradually expanding their business across the region. As the business has grown, so has their offering, and Lovelands now sell their honey in a variety of sizes, along with beeswax candles and raw honeycomb. They also offer bee experiences where you can go and learn to be a beekeeper for the day! They have plenty more offerings up their sleeve that will be coming soon… Lovelands approached us to complete a full brand development from the ground up. We produced three logo concepts for them that we gradually refined down to the logo that you see here. I love this concept as it represents both the brand name and the product, with hearts as the bee wings. The linear style brings sophistication to the logo mark as well as lending itself to animation if required at a later date. The logo has been complemented with a beautiful script font and natural colour palette which we packaged in full brand guidelines for the client. Once we had completed the brand development, we set about applying the new branding to business cards, leaflets, stickers and packaging for the honey and candles. Next up will be a website so stay tuned for further updates! logo graphicdesigner branding designer flyerdesign leafletdesign