Kreena Shah

Assisted in planning and promoting on-campus events, increasing student participation through targeted outreach. Performed data entry and management using specialized databases to ensure accurate and integrity in data handling. Created and managed marketing materials including flyers, email campaigns, and digital signage.

Enhanced online visibility and customer acquisition for a junk removal service by collaborating with teams to improve marketing processes and analyze campaign performance, boosting ROI. Conducted A/B testing, audience segmentation, performed keyword research using SEMrush, created SEO-friendly content, enhanced internal linking, and tracked key metrics (CTR, engagement, conversion rate) with Google Analytics and Excel dashboards. Achieved improvements in monthly customer acquisition (from 20 to 40), reduced CPC by 15%, and increased organic traffic by 30%.

Led the design and execution of product strategies to enhance the skincare export business. Leveraged Power BI for analyzing purchase patterns, resulting in a 25% increase in customer retention through personalized marketing. Built interactive dashboards to monitor export sales in real time, enabling faster decision-making and improving team alignment.