Hi! I'm Kreena Shah, a passionate business analytics graduate student with a background in law and marketing. I love using data to tell compelling stories and influence smart business decisions. With experience in SEO, marketing analytics, and product strategy, I've helped businesses boost their online presence, improve customer retention, and drive sales. I'm excited about blending my analytical skills with marketing expertise to create impactful solutions and grow in the dynamic business world.

Kreena Shah

Hi! I'm Kreena Shah, a passionate business analytics graduate student with a background in law and marketing. I love using data to tell compelling stories and influence smart business decisions. With experience in SEO, marketing analytics, and product strategy, I've helped businesses boost their online presence, improve customer retention, and drive sales. I'm excited about blending my analytical skills with marketing expertise to create impactful solutions and grow in the dynamic business world.

Available to hire

Hi! I’m Kreena Shah, a passionate business analytics graduate student with a background in law and marketing. I love using data to tell compelling stories and influence smart business decisions. With experience in SEO, marketing analytics, and product strategy, I’ve helped businesses boost their online presence, improve customer retention, and drive sales.

I’m excited about blending my analytical skills with marketing expertise to create impactful solutions and grow in the dynamic business world.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

SEO Specialist at Junk OnDemand
March 31, 2025 - July 8, 2025
Enhanced online visibility and customer acquisition for a junk removal service by collaborating with teams to improve marketing processes and analyze campaign performance, boosting ROI. Conducted A/B testing, audience segmentation, performed keyword research using SEMrush, created SEO-friendly content, enhanced internal linking, and tracked key metrics (CTR, engagement, conversion rate) with Google Analytics and Excel dashboards. Achieved improvements in monthly customer acquisition (from 20 to 40), reduced CPC by 15%, and increased organic traffic by 30%.
Marketing Coordinator at DePaul University, College of Law
June 30, 2025 - July 8, 2025
Assisted in planning and promoting on-campus events, increasing student participation through targeted outreach. Performed data entry and management using specialized databases to ensure accurate and integrity in data handling. Created and managed marketing materials including flyers, email campaigns, and digital signage.
Marketing Analyst at Radiance Cosmetics
July 31, 2023 - July 8, 2025
Led the design and execution of product strategies to enhance the skincare export business. Leveraged Power BI for analyzing purchase patterns, resulting in a 25% increase in customer retention through personalized marketing. Built interactive dashboards to monitor export sales in real time, enabling faster decision-making and improving team alignment.

Education

Master of Science at Kellstadt Graduate School of Business, DePaul University
September 1, 2023 - June 30, 2025
Bachelor of Legal Science & Bachelors of Legislative Law at Pravin Gandhi College of Law
September 1, 2016 - May 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Education, Professional Services