Hi, I’m Kristen P Shabe, a senior graphic designer with over a decade of experience shaping print and digital marketing for industrial and B2B audiences. I specialize in crafting cohesive, brand-aligned collateral—from product catalogs and sell sheets to trade show materials and digital campaigns—while making complex information clear and accessible. I enjoy collaborating across teams—from engineering and sales to marketing—to turn visual problems into practical, human-centered design solutions. I’m proficient in InDesign, Photoshop, Illustrator, and Figma, comfortable on Mac and Windows, and passionate about driving results through thoughtful, scalable creative strategies.…

Kristen P Shabe

Hi, I’m Kristen P Shabe, a senior graphic designer with over a decade of experience shaping print and digital marketing for industrial and B2B audiences. I specialize in crafting cohesive, brand-aligned collateral—from product catalogs and sell sheets to trade show materials and digital campaigns—while making complex information clear and accessible. I enjoy collaborating across teams—from engineering and sales to marketing—to turn visual problems into practical, human-centered design solutions. I’m proficient in InDesign, Photoshop, Illustrator, and Figma, comfortable on Mac and Windows, and passionate about driving results through thoughtful, scalable creative strategies.…

Available to hire

Hi, I’m Kristen P Shabe, a senior graphic designer with over a decade of experience shaping print and digital marketing for industrial and B2B audiences. I specialize in crafting cohesive, brand-aligned collateral—from product catalogs and sell sheets to trade show materials and digital campaigns—while making complex information clear and accessible.

I enjoy collaborating across teams—from engineering and sales to marketing—to turn visual problems into practical, human-centered design solutions. I’m proficient in InDesign, Photoshop, Illustrator, and Figma, comfortable on Mac and Windows, and passionate about driving results through thoughtful, scalable creative strategies.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Brand Consultant (Contractor) at Independent Brand Consultancy
September 1, 2024 - Present
Develop brand and marketing strategy for optimized visibility and conversions; design materials for product launches and cross-department collaboration between sales and engineering; refresh and redesign established branding; provide print and digital design services.
Graphic Designer at Streamlight, Inc.
September 1, 2024 - September 30, 2025
Design and execute marketing collateral with consistent brand identity and high visual impact; coordinate end-to-end marketing initiatives and optimize strategy across print and digital channels; oversee product and lifestyle photo/video shoots; manage external partnerships and media plans; maintain asset portal; manage social media to promote launches and reinforce brand presence.
Freelance Branding and Marketing Strategy Consulting at Independent / Freelance
August 1, 2021 - September 30, 2025
Developed marketing and brand strategy and execution; cultivated and created brand identity and standards; content creation and social media strategy.
Graphic Designer & Marketing Associate at Buckman’s Ski and Snowboard Shops Corporate Offices
April 1, 2020 - September 30, 2025
Owned creation and production for all print and digital deliverables ensuring consistent branding; email marketing campaign creation, tracking, and segmentation; coordinated and hosted brand events and activations; grew social media engagement by 70% in first year; product and event photography/videography; managed co-op partner program with 30+ partners.
Marketing Graphic Designer at Rush Order Tees
July 1, 2018 - September 30, 2025
Print and digital internal collateral creation; email marketing campaign creation; on-site brand activation planning, attendance, and photography; product catalog photography, planning, and production.
Brand Consultant (Contractor)
September 1, 2024 - Present
Develop brand and marketing strategy for optimized visibility and conversions; Design materials for product launch and cross-department collaboration between sales and engineering; Refresh and redesign of established branding; Print and digital design services
Graphic Designer at StreamLight, Inc. (Tactical Divisions)
September 1, 2024 - September 30, 2025
Design and execute marketing collateral ensuring consistent brand identity and high visual impact; Coordinate end-to-end marketing initiatives and optimize strategy to increase engagement across print and digital channels; Coordinate and oversee product and lifestyle photo and video shoots; Manage external partnerships with distributors and industry contacts; Maintain asset portal of current marketing materials; Manage social media platforms to promote new product launches and brand messages
Freelance Branding and Marketing Strategy Consulting
August 1, 2021 - September 30, 2025
Developed marketing and brand strategy and execution; Cultivated and created brand identity and standards; Content creation and social media strategy
Graphic Designer & Marketing Associate at Buckman’s Ski and Snowboard Shops Corporate Offices
April 1, 2020 - September 30, 2025
Owned creation and production for all print and digital deliverables ensuring consistent branding; Email marketing campaign creation, tracking, and segmentation; Coordinated and hosted brand events and activations; Grew social media engagement by 70% in first year; Product and event photography/videography; Managed and facilitated co-op partner program with 30+ partners
Marketing Graphic Designer at Rush Order Tees
July 1, 2018 - September 30, 2025
Print and digital internal collateral creation; Email marketing campaign creation; On-site brand activation planning, attendance, and photography; Product catalog photography, planning, and production
Graphic Design Specialist at Axalta
October 1, 2025 - Present
Designed and planned all materials for print, digital, and social communications for new product launches within a B2B organization; collaborated with engineering and sales on 3D renderings and product imagery.
Graphic Designer at Shabe Creative LLC
October 1, 2024 - September 1, 2025
Owned and executed design for marketing collateral across digital, print, POS, events, and social media; allocated, managed, and created high-volume cobranded creative for co-op programs across print and digital and on-site activations.
Marketing Graphic Designer at Buckman’s Inc
July 1, 2018 - August 1, 2021
Created all print and digital marketing collateral for three market divisions including paid digital, long and short form print, POS placement designs, product and lifestyle photography, and trade show materials while adhering to and elevating brand standards; oversaw overhaul of sell sheet redesign for 250+ products from process through distribution.
Marketing Graphic Designer at Streamlight, Inc
September 1, 2021 - September 1, 2024
Created marketing collateral across digital, print, POS, events, and social media; managed cobranded creative for co-op programs across print and digital and on-site activations; ensured smooth end-to-end execution.

Education

Bachelor of Science at Mansfield University of PA
January 1, 2011 - January 1, 2016
Bachelor of Science at Mansfield University of PA
January 1, 2011 - December 31, 2016
High School Diploma at Archbishop Wood High School
January 11, 2030 - September 30, 2025
Bachelor's Degree in Print Graphic Design at Mansfield University
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Manufacturing, Other

Skills

Experience Level