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Senior marketing executive with 25 years of experience leading integrated digital campaigns, creative strategy, and performance optimization for high-growth, mission-driven brands. I thrive on building scalable marketing systems, turning data into compelling narratives, and driving revenue through customer-centric storytelling.…

Kristi Ashton

Marketing Consultant, Digital Marketer, Growth Marketer, +7

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Senior marketing executive with 25 years of experience leading integrated digital campaigns, creative strategy, and performance optimization for high-growth, mission-driven brands. I thrive on building scalable marketing systems, turning data into compelling narratives, and driving revenue through customer-centric storytelling.…

Available to hire

Senior marketing executive with 25 years of experience leading integrated digital campaigns, creative strategy, and performance optimization for high-growth, mission-driven brands. I thrive on building scalable marketing systems, turning data into compelling narratives, and driving revenue through customer-centric storytelling.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Digital Marketing at Guardant Health

January 20, 2020 - October 20, 2021

Built modern marketing infrastructure and accelerated GTM, transforming marketing into a revenue-generating function. Led global GTM strategies and cross-functional alignment of marketing, product, and sales to drive revenue growth and improve retention and ARR. Implemented data-driven optimization across campaigns, channels, and CRMs.

VP/Head of Marketing at Gencove (genomics SaaS startup)

October 19, 2021 - December 5, 2022

First marketing hire responsible for creating and activating integrated brand and demand-gen programs. Built the marketing function from the ground up, established inbound demand pipelines, and delivered measurable growth in ARR and pipeline. Scaled website traffic and social channels, and aligned marketing with product and sales to improve win rates.

Director of Global Marketing at LumaSense Technologies (acquired by Advanced Energy)

December 1, 2010 - Present

Responsible for internal and external communications and global demand generation for medical research equipment. Led corporate marketing, PR, media pitches, and global go-to-market initiatives. Built and refined marketing infrastructure, drove KPI performance, and supported product launches across geographies.

Senior Marketing Manager at Neoforma (acquired by Global Health Care Exchange)

December 31, 2000 - December 30, 2003

Managed GPO partnerships and product marketing for a healthcare e-commerce platform. Created non-personalized campaigns and educational content to support sales and product adoption. Led cross-functional marketing efforts and credentialed messaging for healthcare buyers.