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I am an award-winning Creative Director with over 15 years of experience leading brand transformation, campaign development, and strategic storytelling across digital, social, and traditional media. I am recognized for driving exceptional business growth through innovative design, mentoring creative teams, and delivering consistent brand excellence across touchpoints. Equally fluent in business goals and bold ideas, I am passionate about shaping brands that resonate, inspire, and perform. I'm adaptable to any industry and nearly any project. My leadership experience spans spearheading full-scale creative development for tech-forward media companies, collaborating with national clients to elevate brand positioning and increase ROI, and mentoring cross-functional teams in fast-paced environments. I thrive on optimizing workflows, building scalable brand systems, and creating strategic visual narratives that drive stakeholder alignment and business success.…I am an award-winning Creative Director with over 15 years of experience leading brand transformation, campaign development, and strategic storytelling across digital, social, and traditional media. I am recognized for driving exceptional business growth through innovative design, mentoring creative teams, and delivering consistent brand excellence across touchpoints. Equally fluent in business goals and bold ideas, I am passionate about shaping brands that resonate, inspire, and perform. I'm adaptable to any industry and nearly any project. My leadership experience spans spearheading full-scale creative development for tech-forward media companies, collaborating with national clients to elevate brand positioning and increase ROI, and mentoring cross-functional teams in fast-paced environments. I thrive on optimizing workflows, building scalable brand systems, and creating strategic visual narratives that drive stakeholder alignment and business success.

Kristi McKay

Creative Director, Brand Strategist, Designer, +7

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I am an award-winning Creative Director with over 15 years of experience leading brand transformation, campaign development, and strategic storytelling across digital, social, and traditional media. I am recognized for driving exceptional business growth through innovative design, mentoring creative teams, and delivering consistent brand excellence across touchpoints. Equally fluent in business goals and bold ideas, I am passionate about shaping brands that resonate, inspire, and perform. I'm adaptable to any industry and nearly any project. My leadership experience spans spearheading full-scale creative development for tech-forward media companies, collaborating with national clients to elevate brand positioning and increase ROI, and mentoring cross-functional teams in fast-paced environments. I thrive on optimizing workflows, building scalable brand systems, and creating strategic visual narratives that drive stakeholder alignment and business success.…I am an award-winning Creative Director with over 15 years of experience leading brand transformation, campaign development, and strategic storytelling across digital, social, and traditional media. I am recognized for driving exceptional business growth through innovative design, mentoring creative teams, and delivering consistent brand excellence across touchpoints. Equally fluent in business goals and bold ideas, I am passionate about shaping brands that resonate, inspire, and perform. I'm adaptable to any industry and nearly any project. My leadership experience spans spearheading full-scale creative development for tech-forward media companies, collaborating with national clients to elevate brand positioning and increase ROI, and mentoring cross-functional teams in fast-paced environments. I thrive on optimizing workflows, building scalable brand systems, and creating strategic visual narratives that drive stakeholder alignment and business success.

Available to hire

I am an award-winning Creative Director with over 15 years of experience leading brand transformation, campaign development, and strategic storytelling across digital, social, and traditional media. I am recognized for driving exceptional business growth through innovative design, mentoring creative teams, and delivering consistent brand excellence across touchpoints. Equally fluent in business goals and bold ideas, I am passionate about shaping brands that resonate, inspire, and perform. I’m adaptable to any industry and nearly any project.

My leadership experience spans spearheading full-scale creative development for tech-forward media companies, collaborating with national clients to elevate brand positioning and increase ROI, and mentoring cross-functional teams in fast-paced environments. I thrive on optimizing workflows, building scalable brand systems, and creating strategic visual narratives that drive stakeholder alignment and business success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director | Brand Strategist | Storyteller at Adomni

January 1, 2025 - September 3, 2025

Spearheaded full-scale creative development for a tech-forward media company, resulting in 75% business growth and 10K+ new social media followers in one week through targeted influencer campaigns. Built scalable brand guidelines, high-conversion sales materials, and campaign systems supporting high-profile partnerships and improved internal processes. Mentored a cross-functional team, led the launch of a 40+ page print/digital publication, and contributed to the company’s most successful lead-gen marketing strategy to date. Helped secure key investor interest and board alignment through strategic visual presentations and brand narrative storytelling.

Creative Director and Visual Strategist at The Cupcake Girls

January 1, 2020 - September 3, 2025

Led brand storytelling and visual strategy for national clients including Walgreens, Hilton, Sourcebooks, Penta Builders, Haimark Travel, and Scientific Games. Delivered end-to-end creative for multichannel campaigns (OOH, digital, print, video), serving as both strategic lead and hands-on designer. Collaborated directly with C-suite and marketing leaders to elevate brand positioning and increase ROI, with several projects exceeding KPIs by over 20%. Regularly hired for rebranding and product launch initiatives due to creative precision and adaptability under tight deadlines. Built and led an in-house content team from the ground up, resulting in a 10% social engagement increase within four months. Developed cohesive marketing collateral, redefined the organization’s tone and visual voice, and aligned all creative strategy with fast-moving executive roadmap. Accelerated production timelines by 30% through optimized workflows and project management systems.

Directed Branding and Asset Creation at McGuffin Creative Group

January 1, 2017 - September 3, 2025

Directed branding and asset creation for top-tier financial and retail clients, deepening long-term agency relationships. Led integrated creative across print, social, and digital campaigns—improving client engagement and lead conversions. Facilitated creative brainstorming sessions and design sprints to align visual direction with business outcomes. Balanced concept-driven design with data insights to ensure measurable success across campaigns.

Branding and Advertising Manager at Bally Total Fitness

January 1, 2011 - September 3, 2025

Oversaw branding and advertising for nationwide campaigns, contributing to 5% year-over-year membership growth. Managed design team workflows and budgets while ensuring timely execution of integrated marketing deliverables. Produced creative that elevated Bally’s market presence and brand consistency across locations.