Kristi McKay

Spearheaded full-scale creative development for a tech-forward media company, resulting in 75% business growth and 10K+ new social media followers in one week through targeted influencer campaigns. Built scalable brand guidelines, high-conversion sales materials, and campaign systems supporting high-profile partnerships and improved internal processes. Mentored a cross-functional team, led the launch of a 40+ page print/digital publication, and contributed to the company’s most successful lead-gen marketing strategy to date. Helped secure key investor interest and board alignment through strategic visual presentations and brand narrative storytelling.

Led brand storytelling and visual strategy for national clients including Walgreens, Hilton, Sourcebooks, Penta Builders, Haimark Travel, and Scientific Games. Delivered end-to-end creative for multichannel campaigns (OOH, digital, print, video), serving as both strategic lead and hands-on designer. Collaborated directly with C-suite and marketing leaders to elevate brand positioning and increase ROI, with several projects exceeding KPIs by over 20%. Regularly hired for rebranding and product launch initiatives due to creative precision and adaptability under tight deadlines. Built and led an in-house content team from the ground up, resulting in a 10% social engagement increase within four months. Developed cohesive marketing collateral, redefined the organization’s tone and visual voice, and aligned all creative strategy with fast-moving executive roadmap. Accelerated production timelines by 30% through optimized workflows and project management systems.

Directed branding and asset creation for top-tier financial and retail clients, deepening long-term agency relationships. Led integrated creative across print, social, and digital campaigns—improving client engagement and lead conversions. Facilitated creative brainstorming sessions and design sprints to align visual direction with business outcomes. Balanced concept-driven design with data insights to ensure measurable success across campaigns.