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Kristina is a social media manager, photographer, and nature lover who believes the best content comes from real moments. She manages social strategy for nonprofits, small businesses, and creative agencies—turning complex topics into authentic, engaging content that actually connects. When she's not crafting captions or chasing platform trends, you'll find her in the woods with her camera, tending to native gardens, or reminding people that moss underfoot is basically free therapy. She built a massive social following while thru-hiking the Appalachian Trail in 2017, proving that authenticity wins every time.…Kristina is a social media manager, photographer, and nature lover who believes the best content comes from real moments. She manages social strategy for nonprofits, small businesses, and creative agencies—turning complex topics into authentic, engaging content that actually connects. When she's not crafting captions or chasing platform trends, you'll find her in the woods with her camera, tending to native gardens, or reminding people that moss underfoot is basically free therapy. She built a massive social following while thru-hiking the Appalachian Trail in 2017, proving that authenticity wins every time.

Kristina Rolla

Social Media Manager, Photographer, Content Creator, +5

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Kristina is a social media manager, photographer, and nature lover who believes the best content comes from real moments. She manages social strategy for nonprofits, small businesses, and creative agencies—turning complex topics into authentic, engaging content that actually connects. When she's not crafting captions or chasing platform trends, you'll find her in the woods with her camera, tending to native gardens, or reminding people that moss underfoot is basically free therapy. She built a massive social following while thru-hiking the Appalachian Trail in 2017, proving that authenticity wins every time.…Kristina is a social media manager, photographer, and nature lover who believes the best content comes from real moments. She manages social strategy for nonprofits, small businesses, and creative agencies—turning complex topics into authentic, engaging content that actually connects. When she's not crafting captions or chasing platform trends, you'll find her in the woods with her camera, tending to native gardens, or reminding people that moss underfoot is basically free therapy. She built a massive social following while thru-hiking the Appalachian Trail in 2017, proving that authenticity wins every time.

Available to hire

Kristina is a social media manager, photographer, and nature lover who believes the best content comes from real moments. She manages social strategy for nonprofits, small businesses, and creative agencies—turning complex topics into authentic, engaging content that actually connects. When she’s not crafting captions or chasing platform trends, you’ll find her in the woods with her camera, tending to native gardens, or reminding people that moss underfoot is basically free therapy. She built a massive social following while thru-hiking the Appalachian Trail in 2017, proving that authenticity wins every time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Daydream Communications

January 1, 2023 - Present

Developed and executed social media content strategies across multiple platforms to drive engagement and brand awareness. Created visually appealing content (graphics, videos, and copy) tailored to target audiences. Built and maintained social media templates to ensure consistent brand and messaging. Managed content calendars, ensuring timely posting aligned with marketing goals. Designed marketing materials including flyers, brochures, and event promotions to support brand initiatives. Analyzed social media metrics and performance data to refine strategies and optimize engagement.

Social Media Manager / Photographer at Hopscotch House

January 1, 2017 - January 1, 2023

Oversee content creation, scheduling, and community engagement across platforms (Instagram, Facebook, Twitter, LinkedIn). Developed a cohesive visual identity for multiple projects aligned with client branding and objectives. Implemented storytelling techniques to enhance brand identity and engagement. Directed photo shoots, ensuring a collaborative and creative environment to achieve the desired visual outcomes. Developed and executed social media strategies resulting in increased engagement within six months. Created templates, flyers, and cards for clients using Adobe Illustrator and Canva.

Groundkeeper at Granite Gear

January 1, 2017 - January 1, 2017

Packed out over 90 lbs of trash on the Appalachian Trail. Educated hikers on Leave It Better. Spent five months cleaning and maintaining the trail. Blogged and used photography to illustrate experiences and share insights with a broad audience.

HR/Office Administrator at Universal Forest Products

January 1, 2015 - January 1, 2017

Processed all new hire and termination paperwork, including COBRA. Admin tasks: fielded phone calls, processed payroll, billing and invoicing, maintained inventory records, updated electronic billboards. Maintained and audited employee records. Prepared various reports and maintained filing systems. Data entry of employee information into ADP for a multi-state database.