Doctolib

User experience research for strategic improvement — without optimizing the app, Doctolib risks losing new users on the first screen.

Challenge: Simplifying complex digital journeys. Users experience difficulties finding a doctor through the mobile app, which slows down the search process and can cause confusion. This research identifies simple, high-impact improvements to the experience.

Result: A smart system for a bold digital future. Improving the doctor search function is critical — users often get lost when entering their specialty and don’t immediately see results. Without optimizing this step, Doctolib risks losing new users on the first screen.