Blutspende

Redesign for “Spendeblut beim Roten Kreuz” — inspired by people, made for people.

Challenge: Without movement, we remain in place — let’s move together. This isn’t just a design change, it’s about attracting a new audience. Improving the old interface makes it more user-friendly and beautiful while giving a glimpse into the future.

Result: For potential users, design is part of the service. If an app looks dated, it subconsciously transfers that feeling to the perceived quality of the medical equipment at the blood center — even if it’s state-of-the-art.