I don't take tools for granted - I can read them critically. This allows me to create content that uses AI, algorithms and digital media thoughtfully, not blindly. I understand how communication works across different social classes and online communities, which allows me to design content that truly resonates with people—not just fits in the feed.As a graphic designer, visual storyteller, and media strategist, I combine aesthetic precision with a deep understanding of how technology shapes society, behavior, and perception. My work bridges art and communication — translating new media theory, AI insights, and cultural trends into visual strategies that are both relevant and emotionally intelligent. I design content that speaks to real people across communities and platforms, creating experiences that not only look beautiful but also connect meaningfully. My critical approach to digital tools ensures that I use emerging technologies thoughtfully, enhancing creativity rather than replacing it. This blend of artistic vision, technological literacy, and strategic thinking allows me to craft design solutions that elevate brands and drive lasting engagement in a fast-evolving digital world. My background in Aesthetics allows me to create design that’s not only visually appealing but emotionally intelligent and culturally relevant. It gives me the ability to think critically about visual communication, understand the psychology of perception, and build consistent, meaningful brand identities that resonate on a deeper level.

Kristyna Sedlakova

I don't take tools for granted - I can read them critically. This allows me to create content that uses AI, algorithms and digital media thoughtfully, not blindly. I understand how communication works across different social classes and online communities, which allows me to design content that truly resonates with people—not just fits in the feed.As a graphic designer, visual storyteller, and media strategist, I combine aesthetic precision with a deep understanding of how technology shapes society, behavior, and perception. My work bridges art and communication — translating new media theory, AI insights, and cultural trends into visual strategies that are both relevant and emotionally intelligent. I design content that speaks to real people across communities and platforms, creating experiences that not only look beautiful but also connect meaningfully. My critical approach to digital tools ensures that I use emerging technologies thoughtfully, enhancing creativity rather than replacing it. This blend of artistic vision, technological literacy, and strategic thinking allows me to craft design solutions that elevate brands and drive lasting engagement in a fast-evolving digital world. My background in Aesthetics allows me to create design that’s not only visually appealing but emotionally intelligent and culturally relevant. It gives me the ability to think critically about visual communication, understand the psychology of perception, and build consistent, meaningful brand identities that resonate on a deeper level.

Available to hire

I don’t take tools for granted - I can read them critically. This allows me to create content that uses AI, algorithms and digital media thoughtfully, not blindly.

I understand how communication works across different social classes and online communities, which allows me to design content that truly resonates with people—not just fits in the feed.As a graphic designer, visual storyteller, and media strategist, I combine aesthetic precision with a deep understanding of how technology shapes society, behavior, and perception.

My work bridges art and communication — translating new media theory, AI insights, and cultural trends into visual strategies that are both relevant and emotionally intelligent. I design content that speaks to real people across communities and platforms, creating experiences that not only look beautiful but also connect meaningfully.

My critical approach to digital tools ensures that I use emerging technologies thoughtfully, enhancing creativity rather than replacing it. This blend of artistic vision, technological literacy, and strategic thinking allows me to craft design solutions that elevate brands and drive lasting engagement in a fast-evolving digital world.

My background in Aesthetics allows me to create design that’s not only visually appealing but emotionally intelligent and culturally relevant. It gives me the ability to think critically about visual communication, understand the psychology of perception, and build consistent, meaningful brand identities that resonate on a deeper level.

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Work Experience

Graphic Designer & Wedding Visual Identity Creator (Freelance) at Self-employed
January 1, 2017 - January 1, 2017
Designed complete wedding visual identities, including invitations, signage, and event branding, ensuring aesthetic consistency and emotional impact. Developed strong storytelling and project management skills through balancing creativity with precision and real-time decision-making. This experience strengthened my ability to lead creative direction, maintain visual consistency, and translate complex ideas into emotionally engaging design. It developed strong project management and client communication skills, ensuring smooth collaboration and on-time delivery. Balancing aesthetics with strategy, I learned to make fast, thoughtful decisions under pressure while upholding the highest visual standards.
Graphic Design & Multimedia Teacher at Secondary Art School
April 1, 2025 - April 1, 2025
Taught graphic design, DTP, photography, and video production, guiding students through full creative workflows from concept to final presentation. Led hands-on projects in Adobe Creative Suite, developing students’ technical proficiency and visual thinking. Created educational materials focused on design theory, aesthetics, and digital media communication. My experience leading creative teams has strengthened my ability to maintain consistency, nurture talent, and manage complex workflows efficiently. I combine conceptual thinking with practical execution, ensuring that every project connects meaning, form, and impact.
Graphic Designer & Wedding Visual Identity Creator at Simply White
January 1, 2014 - January 1, 2017
Designed complete wedding visual identities, including invitations, signage, and event branding, ensuring aesthetic consistency and emotional impact. Led creative direction, maintained visual consistency, and translated complex ideas into emotionally engaging design. Built project management and client communication skills; balanced aesthetics with strategy and made fast, thoughtful decisions under pressure while upholding high visual standards.
Graphic Design Teacher at Academy Světlá
January 1, 2014 - January 1, 2019
Taught graphic design, providing clear feedback and structured guidance to students; developed and delivered lessons that break down complex design principles and fostered creative processes with confidence.
Lead Graphic Design & Multimedia Instructor at Secondary School of Information Technology SČMSD
January 1, 2019 - April 1, 2025
Headed the graphic design program, leading curriculum and the department's creative direction. Taught graphic design, DTP, photography, and video production; led hands-on projects in Adobe Creative Suite, developing students’ technical proficiency and visual thinking.

Education

Master's degree in Theory of Interactive Media at Masaryk University, Faculty of Arts
January 1, 2021 - January 1, 2024
Bachelor's degree in Aesthetics at Masaryk University, Faculty of Arts
January 1, 2009 - January 1, 2013
Master's degree in Theory of Interactive Media at Masaryk University
January 1, 2021 - January 1, 2024
Bachelor's degree in Aesthetics at Masaryk University
January 1, 2009 - January 1, 2013

Qualifications

Master's degree in Theory of Interactive Media
January 1, 2021 - January 1, 2024
Bachelor's degree in Aesthetics
January 1, 2009 - January 1, 2013

Industry Experience

Media & Entertainment, Education, Professional Services