Senior Brand, Comms & Creative at D&AD

Transformed D&AD's digital presence with a social-first content strategy, driving engagement across web, social, and email. Led the creative and content strategy for the TikTok D&D Masterclass (3,000 sign-ups in Week 1) and the 2025 Awards and Festival, producing short-form video content, daily sizzle reels, and promo videos. Managed the New Blood marketing campaign from concept to execution, including shooting and editing on-the-ground videos, promo reels, and social content. Collaborated with clients such as TikTok and Adobe to deliver multi-platform campaigns, managing a team of creatives to ensure high-quality, on-brand content. Presented strategies to stakeholders, aligning content with brand objectives and KPIs while adapting to evolving digital trends. Leveraged analytics tools to track campaign performance, optimize content, and identify growth opportunities, achieving a 500% increase in CTR for Festival and Awards paid social campaigns.

Senior Social Media Manager at MAP Maison

Concepted and executed social formats for drinks brands and hospitality clients, including cocktail-making workshops, and engaging content strategies. Created and managed social media strategy from inception to launch, ensuring alignment with brand goals and audience engagement. Collaborated with high-profile clients and brands, including TikTok, D&AD, Cannes Lions, PepsiCo, Meta, Highsnobiety, Spotify, Earthlium, and NFL. Developed and executed content strategy for the Work Open House, generating a 3000% increase in website visits within 24 hours. Managed comprehensive event content and social calendars, ensuring seamless execution and on-site excellence. Shot and edited behind-the-scenes reels, interviews, and UGC-style content on the ground, capturing authentic moments to drive engagement. Leveraged evolving algorithms and trends to enhance campaign effectiveness, reporting, and social frameworks.