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I am a marketing professional with extensive experience in leading cross-functional projects and delivering measurable results across diverse platforms. I excel at driving strategic campaigns, increasing brand visibility, and supporting business objectives. I thrive in collaborative environments, leverage data-driven insights, and enjoy turning ideas into measurable growth. My strengths include cross-functional collaboration, campaign optimization, and building scalable marketing processes that align with client goals and audience needs.…I am a marketing professional with extensive experience in leading cross-functional projects and delivering measurable results across diverse platforms. I excel at driving strategic campaigns, increasing brand visibility, and supporting business objectives. I thrive in collaborative environments, leverage data-driven insights, and enjoy turning ideas into measurable growth. My strengths include cross-functional collaboration, campaign optimization, and building scalable marketing processes that align with client goals and audience needs.

Kriti Sharma

Marketing Strategist, Brand Strategist, Growth Marketer, +4

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I am a marketing professional with extensive experience in leading cross-functional projects and delivering measurable results across diverse platforms. I excel at driving strategic campaigns, increasing brand visibility, and supporting business objectives. I thrive in collaborative environments, leverage data-driven insights, and enjoy turning ideas into measurable growth. My strengths include cross-functional collaboration, campaign optimization, and building scalable marketing processes that align with client goals and audience needs.…I am a marketing professional with extensive experience in leading cross-functional projects and delivering measurable results across diverse platforms. I excel at driving strategic campaigns, increasing brand visibility, and supporting business objectives. I thrive in collaborative environments, leverage data-driven insights, and enjoy turning ideas into measurable growth. My strengths include cross-functional collaboration, campaign optimization, and building scalable marketing processes that align with client goals and audience needs.

Available to hire

I am a marketing professional with extensive experience in leading cross-functional projects and delivering measurable results across diverse platforms. I excel at driving strategic campaigns, increasing brand visibility, and supporting business objectives. I thrive in collaborative environments, leverage data-driven insights, and enjoy turning ideas into measurable growth.

My strengths include cross-functional collaboration, campaign optimization, and building scalable marketing processes that align with client goals and audience needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Marketing Specialist at Asheria Marketing (formerly MikaDo International)

July 1, 2020 - December 31, 2021

Developed and implemented CRM automation strategies in collaboration with cross-functional teams, enhancing lead nurturing and user engagement. Built and optimized marketing-to-sales funnel strategies, ensuring a seamless lead transition and improved conversion outcomes. Led content strategy efforts across social media and landing pages with cross-functional teams, improving user experience and conversion rates.

Digital Marketing Strategist at Asheria Marketing (formerly MikaDo International)

January 1, 2022 - February 28, 2023

Cross-functional collaboration for marketing strategy, paid media strategy & execution, integrated campaign planning, performance optimization, analytics & reporting, client relationship management, and project management. Led development of strategic, data-driven campaigns and improved KPIs across multiple client accounts.

Digital Marketing Strategist / Marketing Lead at Asheria Marketing (formerly MikaDo International)

March 1, 2023 - November 30, 2023

Planned and executed revenue-generating campaigns for high-profile events, including IPL 2024 and national artist tours, overseeing strategy, media execution, and performance analysis. Managed the AVSS brand campaign for IPL 2024, leading strategy and execution across digital and offline channels to drive awareness and ticket sales. Used CleverTap for customer segmentation and personalized outreach via email, WhatsApp, and push notifications, achieving 3× conversions over projected benchmarks for select events. Utilized Google Analytics and managed Meta and Google Ads to optimize reach, engagement, and conversions. Planned, executed, and optimized performance-driven Google and Meta ad campaigns aligned with client goals and audience insights. Delivered ROAS exceeding 200% for the majority of clients while managing monthly budgets over ₹5 Lakhs. Built full-funnel strategies for clients like UrbanClap, House of Candy, and Lenskart using persona analysis and market trend insights. Cond

Digital Campaign Manager at Asheria Marketing (formerly MikaDo International)

November 1, 2024 - Present

Led digital campaign strategy and execution across Google, Meta, Spotify, TikTok, and Pinterest, with a focus on top and mid-funnel objectives. Regularly tested campaign variations to understand their impact on target audience reach and influence. Oversaw media buying across Programmatic, CTV, and Direct Impact channels, extending reach and diversifying the media mix beyond core platforms. Strategized and supported influencer collaborations and community partnerships, including digital promotion for select events and partner-led initiatives. Coordinated cross-functionally to support timely and effective campaign execution.