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I am an innovation-first design leader with over 8 years of global experience spanning fintech, public services, e-commerce, and sustainability. My journey takes me across the UK, India, Singapore, and Malaysia, where I guide organizations through transformation and complexity. I thrive at the intersection of product strategy and human-centered design, combining insights from behavioral psychology to create impactful experiences that resonate with users and drive business value. My mission is to craft inclusive, intentional experiences that reflect empathy and bold curiosity, while fostering growth within my teams.…I am an innovation-first design leader with over 8 years of global experience spanning fintech, public services, e-commerce, and sustainability. My journey takes me across the UK, India, Singapore, and Malaysia, where I guide organizations through transformation and complexity. I thrive at the intersection of product strategy and human-centered design, combining insights from behavioral psychology to create impactful experiences that resonate with users and drive business value. My mission is to craft inclusive, intentional experiences that reflect empathy and bold curiosity, while fostering growth within my teams.

Kritika Satsangi

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I am an innovation-first design leader with over 8 years of global experience spanning fintech, public services, e-commerce, and sustainability. My journey takes me across the UK, India, Singapore, and Malaysia, where I guide organizations through transformation and complexity. I thrive at the intersection of product strategy and human-centered design, combining insights from behavioral psychology to create impactful experiences that resonate with users and drive business value. My mission is to craft inclusive, intentional experiences that reflect empathy and bold curiosity, while fostering growth within my teams.…I am an innovation-first design leader with over 8 years of global experience spanning fintech, public services, e-commerce, and sustainability. My journey takes me across the UK, India, Singapore, and Malaysia, where I guide organizations through transformation and complexity. I thrive at the intersection of product strategy and human-centered design, combining insights from behavioral psychology to create impactful experiences that resonate with users and drive business value. My mission is to craft inclusive, intentional experiences that reflect empathy and bold curiosity, while fostering growth within my teams.

Available to hire

I am an innovation-first design leader with over 8 years of global experience spanning fintech, public services, e-commerce, and sustainability. My journey takes me across the UK, India, Singapore, and Malaysia, where I guide organizations through transformation and complexity. I thrive at the intersection of product strategy and human-centered design, combining insights from behavioral psychology to create impactful experiences that resonate with users and drive business value. My mission is to craft inclusive, intentional experiences that reflect empathy and bold curiosity, while fostering growth within my teams.

Skills

Product Design

Experience Level

Product Design

Expert

Work Experience

Product & Experience Design Manager at EY London

April 1, 2022 - November 25, 2025

Drove digital innovation strategy for top-tier clients in sustainability, finance, and public infrastructure. Spearheaded design leadership on projects intersecting ESG, emerging tech, and human behavior.

Senior Product Designer at Trade Ledger

March 31, 2022 - March 31, 2022

Designed and delivered MVP for a B2B lending platform adopted by major UK and Australian banks. Aligned product, engineering, and leadership teams through collaborative discovery practices.

Product Designer at Logically.ai

June 30, 2021 - June 30, 2021

Led design of a fact-checking news platform to combat misinformation; increased retention by 25%. Advocated for ethical and accessible design in media-tech products.

Product Designer at ShopX

September 30, 2021 - September 30, 2021

Designed B2C and B2B platforms from scratch, improving user retention by 17.5%. Developed loyalty and communication systems for over 300k+ small retailers.

Founder, Design Consultant at Kritiska Design Stories

February 28, 2022 - February 28, 2022

Ran a boutique consultancy solving for education, HR-tech, e-commerce, and government innovation. Mentored early-career designers and facilitated design thinking sprints.

UX/UI Designer at Needle Innovision

November 30, 2017 - November 30, 2017

Delivered B2B UX design solutions for clients in data security and infrastructure. Led end-to-end product design within a lean agile setup.

Graphic Designer at Jumping Goose

August 1, 2016 - August 1, 2016

Created branding and campaign design for top fashion and retail brands including Levis and Roadster.