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Hi, I’m Kritika Srivastava, a Social Media and Digital Marketing professional with 6+ years of experience delivering data-driven social media strategies to boost brand visibility, audience engagement, and campaign performance. I create, schedule, and publish platform-specific content across Facebook, Instagram, and LinkedIn, while actively managing community engagement and analyzing performance metrics to continuously optimize results. I thrive in remote, independent work and enjoy collaborating with stakeholders to align social media initiatives with broader business goals. I’ve built a foundation across service-based, nonprofit, startup, and brand-led marketing and can quickly adapt to real estate audiences and trends. My experience spans marketing management, digital campaigns, email marketing, and event coordination, with a focus on delivering measurable results and engaging audience experiences.…Hi, I’m Kritika Srivastava, a Social Media and Digital Marketing professional with 6+ years of experience delivering data-driven social media strategies to boost brand visibility, audience engagement, and campaign performance. I create, schedule, and publish platform-specific content across Facebook, Instagram, and LinkedIn, while actively managing community engagement and analyzing performance metrics to continuously optimize results. I thrive in remote, independent work and enjoy collaborating with stakeholders to align social media initiatives with broader business goals. I’ve built a foundation across service-based, nonprofit, startup, and brand-led marketing and can quickly adapt to real estate audiences and trends. My experience spans marketing management, digital campaigns, email marketing, and event coordination, with a focus on delivering measurable results and engaging audience experiences.

Kritika Srivastava

Social Media Manager, Digital Marketer, Content Creator, +4

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Hi, I’m Kritika Srivastava, a Social Media and Digital Marketing professional with 6+ years of experience delivering data-driven social media strategies to boost brand visibility, audience engagement, and campaign performance. I create, schedule, and publish platform-specific content across Facebook, Instagram, and LinkedIn, while actively managing community engagement and analyzing performance metrics to continuously optimize results. I thrive in remote, independent work and enjoy collaborating with stakeholders to align social media initiatives with broader business goals. I’ve built a foundation across service-based, nonprofit, startup, and brand-led marketing and can quickly adapt to real estate audiences and trends. My experience spans marketing management, digital campaigns, email marketing, and event coordination, with a focus on delivering measurable results and engaging audience experiences.…Hi, I’m Kritika Srivastava, a Social Media and Digital Marketing professional with 6+ years of experience delivering data-driven social media strategies to boost brand visibility, audience engagement, and campaign performance. I create, schedule, and publish platform-specific content across Facebook, Instagram, and LinkedIn, while actively managing community engagement and analyzing performance metrics to continuously optimize results. I thrive in remote, independent work and enjoy collaborating with stakeholders to align social media initiatives with broader business goals. I’ve built a foundation across service-based, nonprofit, startup, and brand-led marketing and can quickly adapt to real estate audiences and trends. My experience spans marketing management, digital campaigns, email marketing, and event coordination, with a focus on delivering measurable results and engaging audience experiences.

Available to hire

Hi, I’m Kritika Srivastava, a Social Media and Digital Marketing professional with 6+ years of experience delivering data-driven social media strategies to boost brand visibility, audience engagement, and campaign performance. I create, schedule, and publish platform-specific content across Facebook, Instagram, and LinkedIn, while actively managing community engagement and analyzing performance metrics to continuously optimize results. I thrive in remote, independent work and enjoy collaborating with stakeholders to align social media initiatives with broader business goals.

I’ve built a foundation across service-based, nonprofit, startup, and brand-led marketing and can quickly adapt to real estate audiences and trends. My experience spans marketing management, digital campaigns, email marketing, and event coordination, with a focus on delivering measurable results and engaging audience experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

MARKETING MANAGER at Imprinted Agency (Remote)

October 1, 2023 - Present

Developed and implemented tailored social media strategies aligned to brand objectives, audience behavior, and platform best practices. Created, scheduled, and published engaging content across Instagram, Facebook, and LinkedIn, ensuring consistency in tone, visuals, and messaging. Wrote editorial-quality captions and engagement-driven messaging to foster community interaction and brand recall. Monitored performance metrics including reach, impressions, engagement rate, and CTR, adjusting strategies based on data-driven insights. Coordinated email marketing campaigns through HubSpot and Mailchimp, improving engagement through segmentation and message testing. Supported influencer and UGC initiatives by coordinating deliverables and organizing reusable content assets.

MARKETING ASSOCIATE at Mosaic North America

May 1, 2024 - Present

Supported execution of integrated marketing and social media initiatives by coordinating content, operations, and field teams across multiple locations. Managed day-to-day social engagement, including monitoring channels, responding to comments and messages, and maintaining a consistent, brand-aligned voice to strengthen audience trust. Tracked and summarized engagement trends, customer feedback, and campaign outcomes, providing actionable insights to inform optimization and future planning. Maintained organized digital asset libraries and campaign documentation to ensure efficient execution and messaging consistency. Worked independently in a fast-paced environment while collaborating with internal stakeholders to align social activity with business goals.

DEPUTY MANAGER, MARKETING at M-SWASTH Solutions Pvt Ltd (Telehealth Startup)

August 1, 2021 - August 1, 2023

Planned and executed integrated digital and social media campaigns, increasing service adoption and engagement by 27%. Supported social media execution through content planning, caption writing, post coordination, and community engagement. Managed email marketing communications and CRM messaging workflows to improve retention and lifecycle engagement. Coordinated webinars, outreach initiatives, vendors, and timelines to ensure high-quality, on-time campaign delivery.

PROGRAM LEADER, MARKETING & PUBLIC RELATIONS at Piramal Foundation

June 1, 2017 - June 1, 2021

Delivered communication and outreach campaigns across 20+ districts to drive awareness and community participation. Coordinated digital content, campaign assets, stakeholder communications, and impact reporting. Supported event planning and execution by aligning messaging, collateral, and on-ground communications.

DIGITAL MARKETING CONSULTANT at Radical Roots

January 1, 2025 - March 1, 2025

Managed social media strategy across Instagram, Facebook, and Pinterest for this consumer brand. Created campaign visuals, reels, and seasonal content using Canva and Photoshop to drive engagement and brand visibility. Built SEO-aligned blog content and automated email workflows to support lead generation and conversions. Designed analytics dashboards to track engagement, reach, and growth KPIs for ongoing optimization.

SEASONAL EVENT COORDINATOR at North Pole Pictures Co

October 1, 2025 - December 1, 2025

Coordinated branded seasonal event experiences across multiple mall locations, ensuring consistent execution and positive audience experience. Supported behind-the-scenes content capture and event coverage, contributing to promotion-ready social media assets. Collaborated with photographers, on-site teams, and stakeholders to maintain scheduling efficiency and brand consistency. Supported high-volume customer engagement and issue resolution during peak periods.

Marketing Manager at Imprinted Agency

October 1, 2023 - Present

Developed and implemented tailored social media strategies aligned to brand objectives, audience behavior, and platform best practices. Created, scheduled, and published engaging content across Instagram, Facebook, and LinkedIn, ensuring tone consistency and asset alignment. Wrote editorial captions to foster community interaction and brand recall. Monitored performance metrics (reach, impressions, engagement, CTR) and adjusted strategies based on data-driven insights. Coordinated email campaigns via HubSpot and Mailchimp, improving segmentation and messaging. Supported influencer and UGC initiatives by coordinating deliverables and managing reusable assets.

Deputy Manager, Marketing at M-SWASTH Solutions Pvt Ltd

August 1, 2021 - August 1, 2023

Planned and executed integrated digital and social media campaigns, increasing service adoption and engagement by 27%; supported social media execution through content planning, caption writing, post coordination, and community engagement; managed email marketing communications and CRM messaging workflows; coordinated webinars, outreach initiatives, vendors, and timelines to ensure high-quality, on-time campaign delivery.