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I work with Meta and Google Ads, managing campaigns across mobile and web products. My core focus is on driving growth through data — optimizing CPA, increasing ROAS, and finding scalable acquisition strategies. Key areas of expertise: • Paid acquisition (Meta Ads, Google Ads) • Campaign scaling and budget allocation • CPA / ROAS optimization • Market research and growth strategy I also have a passion for traveling and understanding different cultures of the world.…I work with Meta and Google Ads, managing campaigns across mobile and web products. My core focus is on driving growth through data — optimizing CPA, increasing ROAS, and finding scalable acquisition strategies. Key areas of expertise: • Paid acquisition (Meta Ads, Google Ads) • Campaign scaling and budget allocation • CPA / ROAS optimization • Market research and growth strategy I also have a passion for traveling and understanding different cultures of the world.

Kostiantyn Krutikov.

PPC Manager, Digital Marketer, Marketing Analyst, +1

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I work with Meta and Google Ads, managing campaigns across mobile and web products. My core focus is on driving growth through data — optimizing CPA, increasing ROAS, and finding scalable acquisition strategies. Key areas of expertise: • Paid acquisition (Meta Ads, Google Ads) • Campaign scaling and budget allocation • CPA / ROAS optimization • Market research and growth strategy I also have a passion for traveling and understanding different cultures of the world.…I work with Meta and Google Ads, managing campaigns across mobile and web products. My core focus is on driving growth through data — optimizing CPA, increasing ROAS, and finding scalable acquisition strategies. Key areas of expertise: • Paid acquisition (Meta Ads, Google Ads) • Campaign scaling and budget allocation • CPA / ROAS optimization • Market research and growth strategy I also have a passion for traveling and understanding different cultures of the world.

Available to hire

I work with Meta and Google Ads, managing campaigns across mobile and web products. My core focus is on driving growth through data — optimizing CPA, increasing ROAS, and finding scalable acquisition strategies.

Key areas of expertise:
• Paid acquisition (Meta Ads, Google Ads)
• Campaign scaling and budget allocation
• CPA / ROAS optimization
• Market research and growth strategy

I also have a passion for traveling and understanding different cultures of the world.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Ukrainian

Fluent

Russian

Fluent

English

Advanced

Work Experience

Performance Marketing Manager (PPC & UA)

January 1, 2023 - Present

Executed and scaled full-funnel paid media campaigns across Google Ads (Search, Shopping, PMAX) and Meta Ads, focusing on maximizing ROAS and minimizing CPA. Configured end-to-end analytics and tracking (GA4, Google Tag Manager, Google Merchant Center feeds) to enable data-driven decision-making. Conducted market research and competitor analysis to identify growth opportunities that improved ROI. Collaborated with cross-functional teams to align marketing strategy with business goals and deliver projects within strict budget constraints. Produced detailed performance reports for senior leadership, emphasizing spend efficiency and scalability.

User Acquisition Manager at Murka Games

September 1, 2020 - November 1, 2021

Managed paid traffic acquisition for mobile titles with 5M+ monthly users, optimizing campaigns based on post-install events and LTV. Reduced paid traffic spending by 25% through granular targeting optimization and effective collaboration with advertising networks. Developed technical specifications for creative teams; optimized assets using performance data, leading to a 15% reduction in bounce rate. Used Adjust and internal BI tools to analyze cohort performance and guide real-time bidding strategies.