Hi, I’m Krystal Spicer. I’m a results-driven digital marketer with a focus on email marketing, CRM automation, content creation, and website optimization. I enjoy turning data into actionable strategies that drive engagement and growth across WordPress, Shopify, and HubSpot-enabled campaigns. I collaborate well with teams to deliver clear, measurable results and keep digital channels aligned with brand goals. Outside of work, I’m a curious learner who enjoys simplifying complex processes and sharing knowledge with colleagues. I’m comfortable in part-time or contract roles and value reliability, clear communication, and a friendly, pragmatic approach.

Krystal Spicer

Hi, I’m Krystal Spicer. I’m a results-driven digital marketer with a focus on email marketing, CRM automation, content creation, and website optimization. I enjoy turning data into actionable strategies that drive engagement and growth across WordPress, Shopify, and HubSpot-enabled campaigns. I collaborate well with teams to deliver clear, measurable results and keep digital channels aligned with brand goals. Outside of work, I’m a curious learner who enjoys simplifying complex processes and sharing knowledge with colleagues. I’m comfortable in part-time or contract roles and value reliability, clear communication, and a friendly, pragmatic approach.

Available to hire

Hi, I’m Krystal Spicer. I’m a results-driven digital marketer with a focus on email marketing, CRM automation, content creation, and website optimization. I enjoy turning data into actionable strategies that drive engagement and growth across WordPress, Shopify, and HubSpot-enabled campaigns. I collaborate well with teams to deliver clear, measurable results and keep digital channels aligned with brand goals.

Outside of work, I’m a curious learner who enjoys simplifying complex processes and sharing knowledge with colleagues. I’m comfortable in part-time or contract roles and value reliability, clear communication, and a friendly, pragmatic approach.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Leader at Marex
January 1, 2025 - January 1, 2025
Led digital strategy, growth and transformation; oversaw digital channels; delivered brand identity workshops; strengthened online presence and product positioning; drove customer experience improvements including NPS survey and reporting; built data-driven multi-channel campaigns; provided regular digital performance reports to senior leadership.
Founder / Head of Digital Marketing at Agency Founder (Self-employed)
January 1, 2022 - January 1, 2022
First dedicated marketing hire; responsible for building the agency's digital strategy and marketing function from the ground up; led brand identity workshops; refreshed proposition and market positioning; delivered new brand identity and messaging across channels; positioned agency for growth through targeted digital campaigns.
Marketing Lead at Cisco Solution Validation Services
January 1, 2020 - January 1, 2020
Generated new business and led marketing initiatives to support Cisco Solution Validation Services; aligned marketing programs with sales goals and multi-channel campaigns.
Network Expert at London 2012 Olympics
December 31, 2012 - December 31, 2012
Appointed Network Expert for London 2012 Olympics; provided network engineering expertise and technical support during the event.
IT Systems Support Analyst at Surrey Police
January 1, 2017 - January 1, 2017
Supported IT systems across the force; contributed to effective IT operations and user support.
IT Support Analyst at Global Enterprise (Various)
January 1, 2012 - January 1, 2012
Started career as an IT support analyst and progressed into networking; provided support services to global enterprise customers.
Digital Marketing Manager at Clever Marketing
January 1, 2021 - December 31, 2022
Managed website, SEO, content and paid campaigns. Delivered brand refresh and updated digital assets. Managed content, campaigns and ongoing marketing activity. Supported agency growth through consistent digital delivery.
Digital Marketing Manager at UK Connect
January 1, 2019 - December 31, 2021
Social media scheduling & support. Basic paid ads support (Meta / Google). Reporting & analytics. Client & stakeholder communication. Canva design. Campaign strategy & creation.

Education

Add your educational history here.

Qualifications

Google Analytics 4
January 1, 2022 - October 29, 2025
Certificate in Marketing Technology
January 1, 2025 - October 29, 2025
Google AI Essentials
January 1, 2025 - February 9, 2026
Marketing Technology Certification
January 1, 2025 - February 9, 2026
Google Analytics 4
January 1, 2022 - February 9, 2026

Industry Experience

Financial Services, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality, Retail