Creative Communicator, Marketing and Social Media professional with a solid foundation in content strategy, writing, and project & account management for clients in various fields such as wellness & beauty, hospitality & tourism, law & finances, home & pets. I enjoy creating innovative and eye-catching visuals to attract and engage their audience, ensuring brand loyalty and awareness. I take pride in writing copy, blogs, and newsletters that connect with internal and external readers. My diverse experience in project management has given me strong organizational skills, allowing me to manage budgets and timelines effectively. I value collaborating in a team environment, drawing on each other’s ideas and thought processes to strengthen concepts, but I am also eager to lead and make decisions independently.

Krystina Rappe

Creative Communicator, Marketing and Social Media professional with a solid foundation in content strategy, writing, and project & account management for clients in various fields such as wellness & beauty, hospitality & tourism, law & finances, home & pets. I enjoy creating innovative and eye-catching visuals to attract and engage their audience, ensuring brand loyalty and awareness. I take pride in writing copy, blogs, and newsletters that connect with internal and external readers. My diverse experience in project management has given me strong organizational skills, allowing me to manage budgets and timelines effectively. I value collaborating in a team environment, drawing on each other’s ideas and thought processes to strengthen concepts, but I am also eager to lead and make decisions independently.

Available to hire

Creative Communicator, Marketing and Social Media professional with a solid foundation in
content strategy, writing, and project & account management for clients in various fields such as
wellness & beauty, hospitality & tourism, law & finances, home & pets. I enjoy creating
innovative and eye-catching visuals to attract and engage their audience, ensuring brand loyalty
and awareness. I take pride in writing copy, blogs, and newsletters that connect with internal
and external readers. My diverse experience in project management has given me strong
organizational skills, allowing me to manage budgets and timelines effectively. I value
collaborating in a team environment, drawing on each other’s ideas and thought processes to
strengthen concepts, but I am also eager to lead and make decisions independently.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Lead Social Media Strategist & Office Manager at J A C Digital Media, Windsor, ON
January 1, 2022 - Present
Reported to the CEO and led account management for US clients including Trae Bodge, Andrea Woroch, LM Media Worldwide, The Glo NYC, Chidatma Law, Lesch & Lesch. Created communication and marketing strategies including business pitches with goals, account pillars, profile optimization, content and post ideas focused on social media. Worked with influencers to highlight product features. Managed client accounts by creating social media calendars (LinkedIn, Facebook, Instagram, X, TikTok), copywriting, graphic creation, carousels, and content stories. Edited and wrote internal newsletters and blogs for clients. Produced original reels, kept up with social trends, audience engagement, competition, and analytics. Managed tools like Canva, LinkTree, LinkinBio, Mailchimp newsletters, and WordPress blogs. Organized daily office operations using ClickUp, training new staff and coordinating with CA/US vendors.
Owner/Breeder - Goldendoodles and Standard Poodles at Doodle Trails, LaSalle, Windsor, ON
January 1, 2019 - Present
Created and maintained a business website using Wix, managed social media pages and contracts. Responsible for breeding, whelping, and raising Goldendoodles and Standard Poodles.
Sales Consultant at GelMoment, Windsor, ON
December 31, 2025 - August 19, 2025
Created an online marketing company for GelMoment beauty products targeting home shoppers. Managed Facebook posts and online beauty skills workshops. Created party graphics, reels, and copy using Canva. Led online contests and hosted parties.
Assistant Early Childhood Educator at Kinder Academy, Windsor, ON
December 31, 2021 - August 19, 2025
Guided children through daily routines and assisted with curriculum and displays. Worked closely with potential new families to explain daily routines and answer questions. Maintained HiMama app records on meals, toileting, sleep, activities, and mood. Planned and hosted family events including activities, food, photo booths, and crafts. Participated in monthly/bimonthly parent update phone calls.
Service Account Manager; RIBO Licensed at Cypher Systems Group, Windsor, ON
December 31, 2017 - August 19, 2025
Provided and quoted insurance for various lines of business per eligibility. Communicated with specific insurance companies to verify information. Advised clients on procedures and policies regarding accounts and policy updates. Problem-solved and recommended solutions. Updated Pivotal portal with call notes and information.
Sales Associate at HomeSense, Windsor, ON
December 31, 2015 - August 19, 2025
Handled on-floor sales, marketing, cashier and customer service duties. Processed and organized stock.
Crew Leader During School at Cinnabon: World Famous Cinnamon Rolls, Windsor, ON
December 31, 2014 - August 19, 2025
Managed day-to-day operations, assisted with hiring and training crew members. Completed end-of-day paperwork, projected hours, and reconciled/prepared bank deposits.
Videographer & Editor - Internal Newsletter at ALSO Assisted Living Southwestern Ontario, Windsor, ON
January 1, 2025 - Present
Assisted with the monthly internal Guess What video newsletter by recording and editing events and information. Designed, wrote, and edited content using Canva Pro.
Lead Social Media Strategist & Office Manager at JAC Digital Media, Windsor, ON
January 1, 2022 - Present
Reported to the CEO and led account management for US clients including Trae Bodge, Andrea Woroch, LM Media Worldwide, The Glo NYC, among others. Created communication and marketing strategies and proposals focused on social media. Worked with influencers to highlight product features. Managed client accounts by creating social media calendars, copywriting, graphics, carousels, and content stories. Produced original reels inspired by film. Monitored social trends, audience engagement, competition, and analytics. Managed tools like Canva, LinkTree, Linkin.bio, MailChimp newsletters, and WordPress blogs. Organized daily office operations using ClickUp including task assignment and review. Trained staff and collaborated with CA/US vendors.
Owner/Breeder - Goldendoodles and Standard Poodles at Doodle Trails, LaSalle, Windsor, ON
January 1, 2019 - Present
Created and maintained business website using Wix, social media pages, and contracts. Bred, whelped, and raised Goldendoodles and Standard Poodles.
Sales Consultant at GelMoment, Windsor, ON
December 31, 2025 - August 19, 2025
Created an online marketing company for GelMoment beauty products, targeting home shoppers. Used social media (Facebook posts and online skill teaching). Created graphics, reels, and copy using Canva. Led online contests and hosted parties.
Assistant Early Childhood Educator at Kinder Academy, Windsor, ON
December 31, 2021 - August 19, 2025
Guided children through day-to-day routine, assisted with curriculum and displays. Worked closely with potential new families to show daily routine and answer questions. Maintained HiMama app for child's meals, toileting, sleep, activities, and mood. Planned and hosted family events including activities, food, photo booths, and crafts. Participated in monthly/bi-monthly parent update phone calls.
Service Account Manager; RIBO Licensed at Cypher Systems Group, Windsor, ON
December 31, 2017 - August 19, 2025
Offered and quoted insurance for any line of business per eligibility. Communicated with insurance companies to verify information. Advised clients on procedures and policies regarding accounts and policy updates. Used problem-solving to advise on relevant information or solutions. Updated Pivotal portal with call notes and information.
Sales Associate at HomeSense, Windsor, ON
December 31, 2015 - August 19, 2025
Performed on-floor sales and marketing cashier/customer service duties. Processed and organized stock.
Crew Leader During School at Cinnabon; World Famous Cinnamon Rolls, Windsor, ON
December 31, 2014 - August 19, 2025
Managed day-to-day operations. Assisted with hiring and training crew members. Completed end-of-day paperwork, projected hours, and reconciled/prepared bank deposits.
Videographer & Editor - GuessWho Internal Newsletter at ALSO Assisted Living Southwestern Ontario, Windsor, ON
January 1, 2025 - Present
Assisted with the monthly internal Guess What video newsletter by recording and editing events and monthly information. Designed, wrote, and edited content using Canva Pro.
Lead Social Media Strategist & Office Manager at J A C Digital Media, Windsor, ON
January 1, 2022 - Present
Reported to the CEO and led account management for US clients including Trae Bodge, Andrea Woroch, LM Media Worldwide, The Glo NYC, Chidatma Law, and Lesch & Lesch. Developed communication and marketing strategies with a strong focus on social media, worked with influencers to highlight product features, managed client accounts, created social media calendars across platforms (LinkedIn, Facebook, Instagram, X, TikTok), copywriting, graphic creation, carousels, and content stories. Produced original reels, kept up with social trends, audience engagement, and analytics, managed tools like Canva, LinkTree, MailChimp newsletters, and WordPress blogs. Organized daily office operations via ClickUp, assigned tasks, reviewed work, trained new staff, and worked with external Canada/US vendors.
Owner / Breeder - Goldendoodles and Standard Poodles at Doodle Trails, LaSalle; Windsor, ON
January 1, 2019 - Present
Created and maintained a business website using Wix, managed social media pages and contracts, bred, whelped, and raised Goldendoodles and Standard Poodles.
Sales Consultant at GelMoment, Windsor, ON
December 31, 2025 - August 19, 2025
Created an online marketing company for GelMoment beauty products targeting home shoppers. Managed Facebook posts and taught online beauty skills. Used Canva to create party graphics, reels, and post copy. Led online contests and hosted parties.
Assistant Early Childhood Educator at Kinder Academy, Windsor, ON
December 31, 2021 - August 19, 2025
Guided children daily and assisted with curriculum and displays. Worked closely with potential new families to explain routines and answer questions. Maintained HiMama app records on meals, toileting, sleep, activities, and mood. Planned and hosted family events including activities, food, photo booths, and crafts. Participated in monthly and bi-monthly parent update calls.
Service Account Manager; RIBO Licensed at Cypher Systems Group, Windsor, ON
December 31, 2017 - August 19, 2025
Offered and quoted insurance policies across multiple business lines as per eligibility. Communicated with insurers to verify information, advised clients on procedures and policy updates. Used problem-solving skills to advise on information and solutions. Updated Pivotal portal with call notes and information.
Sales Associate at HomeSense, Windsor, ON
December 31, 2015 - August 19, 2025
Handled on-floor sales and marketing, served as cashier/customer service, processed and organized stock.
Crew Leader During School at Cinnabon: World Famous Cinnamon Rolls, Windsor, ON
December 31, 2014 - August 19, 2025
Managed day-to-day operations, assisted with hiring and training crew members, completed end-of-day paperwork, projected hours and reconciled/prepared bank deposits.
Videographer & Editor - GuessWho Internal Newsletter at ALSO Assisted Living Southwestern Ontario, Windsor, ON
January 1, 2025 - Present
Assisted with monthly internal GuessWhat video newsletter by recording and editing events and monthly information. Designed, wrote, and edited content using Canva Pro.
Lead Social Media Strategist & Office Manager at JAC Digital Media; Windsor, ON
January 1, 2022 - Present
Reported to the CEO and led account management for US clients across wellness, legal, media, and beauty sectors. Created marketing strategies and proposals focused on social media, collaborating with influencers to highlight products. Managed client social media calendars for LinkedIn, Facebook, Instagram, X, and TikTok. Produced copywriting, graphics, carousels, original reels, and content stories. Monitored social trends, audience engagement, and analytics. Managed platforms such as Canva, LinkTree, MailChimp, and WordPress. Organized office operations and trained staff while coordinating with vendors.
Owner/Breeder - Goldendoodles and Standard Poodles at Doodle Trails LaSalle; Windsor, ON
January 1, 2019 - Present
Created and maintained a business website and social media presence. Responsible for breeding, whelping, and raising Goldendoodles and Standard Poodles. Managed contracts and client relations.
Sales Consultant at GelMoment; Windsor, ON
December 31, 2025 - August 19, 2025
Established an online marketing initiative targeting home shoppers for beauty products. Used social media platforms to create posts, graphics, reels, and copy. Led online contests and hosted virtual parties to engage customers.
Assistant Early Childhood Educator at Kinder Academy; Windsor, ON
December 31, 2021 - August 19, 2025
Supported daily classroom routines and curriculum activities. Engaged with families to communicate routines and address questions. Managed child data through the HiMama app. Planned and hosted family events including activities, food, and crafts. Participated in monthly parent update calls.
Service Account Manager; RIBO Licensed at Cypher Systems Group; Windsor, ON
December 31, 2017 - August 19, 2025
Offered and quoted insurance for various business lines according to eligibility. Maintained communication with insurance companies and advised clients on procedures and policy updates. Recorded information in the Pivotal system and supported problem-solving.
Sales Associate at HomeSense; Windsor, ON
December 31, 2015 - August 19, 2025
Provided on-floor sales and customer service. Managed cashier duties and handled stock organization.
Crew Leader at Cinnabon: World Famous Cinnamon Rolls; Windsor, ON
December 31, 2014 - August 19, 2025
Managed daily operations including hiring and training. Completed paperwork, projected labor hours, and handled bank deposits.
Videographer & Editor - GuessWho Internal Newsletter at ALSO Assisted Living Southwestern Ontario; Windsor, ON
January 1, 2025 - Present
Assisted with recording and editing the monthly internal GuessWhat video newsletter. Designed, wrote, and edited content using Canva Pro to highlight events and monthly information.

Education

Diploma - Business & Digital Marketing at triOS College, Windsor, Ontario
January 1, 2022 - December 31, 2022
Honours Bachelor of Arts, Family and Social Relations & Psychology at University of Windsor, Windsor, Ontario
January 1, 2014 - December 31, 2014
Diploma - Business & Digital Marketing at triOS College, Windsor, Ontario
January 1, 2022 - December 31, 2022
Honours Bachelor of Arts - Family and Social Relations & Psychology at University of Windsor, Windsor, Ontario
January 1, 2014 - December 31, 2014
Diploma - Business & Digital Marketing at trioS College, Windsor, Ontario
January 1, 2022 - December 31, 2022
Honours Bachelor of Arts - Family and Social Relations & Psychology at University of Windsor, Windsor, Ontario
January 1, 2014 - December 31, 2014
Diploma - Business & Digital Marketing at triOS College, Windsor, Ontario
January 1, 2022 - December 31, 2022
Honours Bachelor of Arts at University of Windsor, Windsor, Ontario
January 1, 2010 - December 31, 2014

Qualifications

RIBO Licensed - Insurance
January 1, 2015 - August 19, 2025
RIBO Licensed - Insurance
January 1, 2015 - August 19, 2025
RIBO Licensed - Insurance
January 1, 2015 - August 19, 2025
RIBO Licensed - Insurance
January 1, 2015 - August 19, 2025

Industry Experience

Consumer Goods, Financial Services, Healthcare, Professional Services, Travel & Hospitality, Retail, Media & Entertainment, Education, Other