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I am a Senior Graphic Designer specializing in B2B brand systems, campaign execution, and scalable design processes. I’ve helped healthcare and financial organizations achieve consistency and efficiency across 60+ locations, delivering patient-facing and internal communications at scale. I’ve led rebrands, built brand resources and design systems, and created self-service templates to accelerate campaigns. I mentor designers, advocate for analytics to measure impact, and collaborate cross-functionally to drive ROI.…I am a Senior Graphic Designer specializing in B2B brand systems, campaign execution, and scalable design processes. I’ve helped healthcare and financial organizations achieve consistency and efficiency across 60+ locations, delivering patient-facing and internal communications at scale. I’ve led rebrands, built brand resources and design systems, and created self-service templates to accelerate campaigns. I mentor designers, advocate for analytics to measure impact, and collaborate cross-functionally to drive ROI.

Kevin Schraa

Graphic Designer, Brand Designer, Designer, +2

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I am a Senior Graphic Designer specializing in B2B brand systems, campaign execution, and scalable design processes. I’ve helped healthcare and financial organizations achieve consistency and efficiency across 60+ locations, delivering patient-facing and internal communications at scale. I’ve led rebrands, built brand resources and design systems, and created self-service templates to accelerate campaigns. I mentor designers, advocate for analytics to measure impact, and collaborate cross-functionally to drive ROI.…I am a Senior Graphic Designer specializing in B2B brand systems, campaign execution, and scalable design processes. I’ve helped healthcare and financial organizations achieve consistency and efficiency across 60+ locations, delivering patient-facing and internal communications at scale. I’ve led rebrands, built brand resources and design systems, and created self-service templates to accelerate campaigns. I mentor designers, advocate for analytics to measure impact, and collaborate cross-functionally to drive ROI.

Available to hire

I am a Senior Graphic Designer specializing in B2B brand systems, campaign execution, and scalable design processes. I’ve helped healthcare and financial organizations achieve consistency and efficiency across 60+ locations, delivering patient-facing and internal communications at scale.

I’ve led rebrands, built brand resources and design systems, and created self-service templates to accelerate campaigns. I mentor designers, advocate for analytics to measure impact, and collaborate cross-functionally to drive ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at QuadMed

August 1, 2022 - February 1, 2026

Led design execution for company rebrand, including logo development, brand resources, iconography and comprehensive brand standards adopted across internal and external communications. Implemented rebrand across presentation templates, email design guidelines, and photography guidelines, improving presentation quality and brand consistency across multiple channels. Optimized workflow and design processes to save 30+ hours per campaign. Owned patient-facing communications across 60+ healthcare centers, delivering 30-50 pieces weekly. Mentored designers and project strategists to implement process improvements and platform adoption. Developed scalable signage systems and self-service promotional templates for client promotions and implementations.

Digital Designer at USAA

April 1, 2021 - August 1, 2022

Executed design of internal communications including executive town halls and company-wide messaging. Edited and published video interviews for town halls and internal communications.

Presentation Specialist at Wells Fargo

November 1, 2019 - April 1, 2021

Developed B2B sales presentations; produced 20-25 presentations per week. Worked with sales to convert data into proposals for current and prospective clients. Provided feedback and proofing projects for a team of 10+ designers.

Graphic Designer at Northwestern Mutual

April 1, 2018 - July 1, 2019

Designed print and digital deliverables for internal and external communications. Collaborated with external partners to design advertisements and products for charity drives. Partnered with sales to develop marketing and communication strategies for new products and services. Implemented rebrand across an extensive set of existing assets for BoB.