Ksenia Afanaseva

Available to hire

I am a Junior Marketing Specialist focused on PPC (Meta & Google Ads) and Social Media Management.

About

I am a Junior Marketing Specialist focused on PPC (Meta & Google Ads) and Social Media Management. Certified by Google and HubSpot, I have hands-on experience in content campaigns, engagement growth, and data-driven marketing. I am passionate about performance, optimization, and results.

I have actively engaged in event planning and digital promotion, managed content creation projects independently, and collaborated well with teams. With a strong analytical mindset and communication skills, I thrive in fast-paced marketing environments and enjoy using a variety of tools to enhance brand visibility and engagement.

  • Joined August 2025

Languages

  • EnglishFluent
  • RussianFluent
  • BulgarianAdvanced
  • SlovakBeginner

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Non-Profit Organization
  • Software & Internet

Projects · 1

  • Community Manager
  • Content Creator
  • Social Media Manager

Work experience· 4 roles

Partnership Manager - Volunteering Virtual Assistant Intern · Erasmus Student Network - VarnaAug 2024 – Aug 2025 · 1 yr 1 mo

Managed partnership and promotion activities in Varna establishing and promoting 11+ partnerships within 6 months. Actively engaged in event planning and digital promotion of events. Attended international training for Business & Partnerships in Prague in 2024. Assisted with content creation for upcoming students, created presentations for International Stuff Week 2024, updated the university database, and supported Erasmus+ Mobility Reports preparation.

Partnership Manager - Volunteering Virtual Assistant Intern · Erasmus Student Network - Varna Decorator Group, BulgariaAug 2024 – Aug 2025 · 1 yr 1 mo

Established and promoted 11+ partnerships in Varna within 6 months. Actively engaged in event planning and promoting events using digital resources. Assisted with content creation for upcoming students, created presentations for International Staff Week 2024, made changes to the university database, and supported students and staff with Erasmus+ Mobility Reports.

Social Media Manager | Marketing Team Member · BeCodes.r.o.Jan 2024 – Present · 2 yrs 11 mos

As a Social Media Manager, I created over 25 content pieces within 1.5 months using Canva and CapCut. I increased LinkedIn engagement rate by 1000% in the first month and by 200% every following two weeks. I independently managed content creation and project workflow, providing weekly analytics reports. I developed monthly content calendars in Trello/ClickUp, collaborated with the team, created visuals, and drafted captions in Slovak using ChatGPT/Gemini. I also assisted with administrative tasks during the establishment of a new workshop space in Burgas, conducted supplier research, communication, and negotiations.

Social Media Manager | Marketing Team Member · BeCodes.r.o., SlovakiaJan 2024 – Present · 2 yrs 11 mos

Education

Bachelor of International Business · University of Economics - Varna2022 – 2026

Certifications and awards

Google Ads Search Certification2030 – 2025
Social Media Marketing Certification2030 – 2025
Social Media Marketing II Certification2025

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