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I'm an Affiliate & Digital Marketing Specialist with 5+ years’ experience helping brands grow through smarter campaigns and stronger partnerships. I’ve worked across BFSI, e-commerce, and iGaming, focusing on using data and insight to boost engagement and revenue. I enjoy building long-term relationships with partners, spotting growth opportunities, and finding practical ways to make every campaign more efficient and profitable.…I'm an Affiliate & Digital Marketing Specialist with 5+ years’ experience helping brands grow through smarter campaigns and stronger partnerships. I’ve worked across BFSI, e-commerce, and iGaming, focusing on using data and insight to boost engagement and revenue. I enjoy building long-term relationships with partners, spotting growth opportunities, and finding practical ways to make every campaign more efficient and profitable.

Kassie Dawson

Affiliate Marketer, Digital Marketer, Growth Marketer, +2

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I'm an Affiliate & Digital Marketing Specialist with 5+ years’ experience helping brands grow through smarter campaigns and stronger partnerships. I’ve worked across BFSI, e-commerce, and iGaming, focusing on using data and insight to boost engagement and revenue. I enjoy building long-term relationships with partners, spotting growth opportunities, and finding practical ways to make every campaign more efficient and profitable.…I'm an Affiliate & Digital Marketing Specialist with 5+ years’ experience helping brands grow through smarter campaigns and stronger partnerships. I’ve worked across BFSI, e-commerce, and iGaming, focusing on using data and insight to boost engagement and revenue. I enjoy building long-term relationships with partners, spotting growth opportunities, and finding practical ways to make every campaign more efficient and profitable.

Available to hire

I’m an Affiliate & Digital Marketing Specialist with 5+ years’ experience helping brands grow through smarter campaigns and stronger partnerships.

I’ve worked across BFSI, e-commerce, and iGaming, focusing on using data and insight to boost engagement and revenue.
I enjoy building long-term relationships with partners, spotting growth opportunities, and finding practical ways to make every campaign more efficient and profitable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Fluent

French

Intermediate

Work Experience

Senior Account Manager at KitCPA

July 31, 2025 - October 17, 2025

Managed and optimised affiliate programs across BFSI, e-commerce, and iGaming, delivering an average 15% uplift in ROI. Translated data insights into practical campaign improvements, helping advertisers scale performance and revenue. Streamlined onboarding processes, cutting campaign launch time from 10 to 6 working days. Worked closely with sales, marketing, and tech teams to ensure smooth execution and stronger results.

Interim Head of Account Managers at KitCPA

March 1, 2024 - October 17, 2025

Led and supported a team of three affiliate managers, improving communication and overall team performance. Coordinated with traffic teams to prioritise campaigns and assess feasibility, reducing failed launches. Reported key performance insights to senior management, highlighting wins and identifying areas for improvement.

Account Manager at KitCPA

March 31, 2024 - October 17, 2025

Managed a diverse portfolio of advertisers, analyzing data trends to fine-tune campaign performance. Partnered with client-side marketing teams to build growth plans, increasing client revenue by around 12%. Improved engagement by 21% through launching new offers and optimising existing campaigns. Represented Kokoc Group at affiliate conferences, building lasting partnerships and expanding visibility.

Advertiser Success Manager at Admitad

May 1, 2023 - October 17, 2025

Oversaw 25+ active campaigns, consistently achieving 8–27% revenue growth across key accounts. Conducted competitor analysis to identify opportunities, increasing publisher sign-ups by over 7%. Produced in-depth campaign performance reports using Excel and CRM tools, supporting smarter decisions. Supported CPA negotiations and campaign optimisations to improve advertiser ROI.

Account Manager at Admitad

May 1, 2022 - October 17, 2025

Managed affiliate programs across multiple verticals, using performance data to drive continuous improvement. Onboarded new advertisers, broadening the platform’s partner base and revenue potential. Delivered actionable insights and strategy updates to strengthen relationships and retention. Supported the launch of 50+ new offers, monitoring KPIs and ensuring campaign success. Increased advertiser spend by 20% through consistent optimisation and collaboration. Streamlined reporting and renewal workflows to boost efficiency. Negotiated tailored campaign terms that encouraged publisher engagement and improved ROI.

Head of Partner Relationships at Fortune Capital

February 1, 2019 - September 1, 2020

Expanded the company’s partner network by over 120 new affiliates through outreach and negotiation. Managed integration projects and co-marketing campaigns to maximise reach and performance. Delivered onboarding and training for major real estate developers and agencies, increasing adoption and satisfaction.