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I'm a creative and responsible marketing professional with a strong learning mindset, skilled at translating ideas into clear concepts through collaboration, communication and structured brainstorming. I thrive on turning complex briefs into cohesive brand narratives and scalable social content. I enjoy building cohesive brand experiences across social and digital channels, from concept to execution, and I love helping brands tell stories that connect with people and drive growth.…I'm a creative and responsible marketing professional with a strong learning mindset, skilled at translating ideas into clear concepts through collaboration, communication and structured brainstorming. I thrive on turning complex briefs into cohesive brand narratives and scalable social content. I enjoy building cohesive brand experiences across social and digital channels, from concept to execution, and I love helping brands tell stories that connect with people and drive growth.

Ksenija Rupp

Creative Director, Brand Strategist, Marketing Strategist, +4

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I'm a creative and responsible marketing professional with a strong learning mindset, skilled at translating ideas into clear concepts through collaboration, communication and structured brainstorming. I thrive on turning complex briefs into cohesive brand narratives and scalable social content. I enjoy building cohesive brand experiences across social and digital channels, from concept to execution, and I love helping brands tell stories that connect with people and drive growth.…I'm a creative and responsible marketing professional with a strong learning mindset, skilled at translating ideas into clear concepts through collaboration, communication and structured brainstorming. I thrive on turning complex briefs into cohesive brand narratives and scalable social content. I enjoy building cohesive brand experiences across social and digital channels, from concept to execution, and I love helping brands tell stories that connect with people and drive growth.

Available to hire

I’m a creative and responsible marketing professional with a strong learning mindset, skilled at translating ideas into clear concepts through collaboration, communication and structured brainstorming. I thrive on turning complex briefs into cohesive brand narratives and scalable social content.

I enjoy building cohesive brand experiences across social and digital channels, from concept to execution, and I love helping brands tell stories that connect with people and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Fluent

Work Experience

Freelance Marketing Specialist at Self-employed / Various international clients

January 1, 2023 - Present

Led a remote team of 3 creatives to deliver content strategy, concept development and social-first branding for international clients. Managed social media for beauty and wellness brands, created cohesive visual identities and story formats, wrote social copy, and produced/edited social content (Reels). Translated brand positioning into consistent messaging across channels and contributed to email marketing, brand strategy, and product launches.

Social Media Management | Beauty & Wellness Brands at Self-employed / Various international clients

November 1, 2023 - Present

Developed social media concepts and Instagram strategies for beauty and hair brands Created cohesive visual identities and story formats aligned with brand positioning Wrote social media copy and designed weekly posts and Stories Led content creation including photography direction and short-form video concepts (Reels) Created, filmed and edited social content to ensure consistent brand presence Developed and tested brand-aligned social media formats as a strategic foundation for consistent and scalable content creation.

Brand Strategy & Social Positioning | Wedding Agency at Self-employed / Various international clients

January 1, 2025 - March 31, 2026

Developed a brand strategy with a primary focus on Instagram as the main communication channel Provided strategic advice on content and positioning for additional social media platforms Translated brand values into a clear and consistent online presence Developed and tested brand-aligned social media formats as a strategic foundation for consistent and scalable content creation.

Personal Brand | National Geographic Photographer at Self-employed / Various international clients

April 1, 2025 - September 17, 2025

Developed a personal brand strategy across Instagram, YouTube, email marketing and website Supported content strategy focused on storytelling, expertise positioning and audience connection by developing social media formats aligned with brand positioning. Contributed to the marketing strategy of an AI-based info product, aligning product launch with personal brand growth

Email Marketing | E-commerce at Self-employed / Various international clients

October 1, 2022 - Present

Developed and executed email marketing campaigns and flows for six-figure e-commerce brands in the niche jewellery, outdoor, home decor, fashion Email marketing contributed approximately 20% of total revenue, supporting overall brand growth Collaborated with broader marketing efforts to ensure consistent messaging across channels

Freelance Marketing Specialist at Self-employed / Various clients

January 1, 2023 - Present

Led and supervised a remote team of 3 creatives, coordinated tasks, deadlines, and reviews. Developed social media concepts and Instagram strategies for beauty, wellness, hair, jewelry, outdoor, home decor and fashion brands. Created cohesive visual identities and brand-aligned formats. Wrote social media copy and designed reels and other content. Produced and edited social content to ensure a consistent brand presence. Developed brand-aligned social media formats to form a scalable content foundation.

Content Marketeer at Stal – Creative Agency

November 1, 2021 - August 31, 2023

Created content strategies, posts and visuals for client brands. Wrote engaging copy and conceptualized creative ideas for social media. Used Google Analytics to track performance and optimize content decisions. Supported brand strategy development from concept to execution.

Strategy Intern at The Others

February 1, 2022 - June 1, 2022

Conducted market research and audience analyses to fuel creative briefs. Collaborated on strategic positioning documents for client campaigns. Translated insights into actionable content and communications strategies.

Project Management Intern at The Others

September 1, 2020 - January 31, 2021

Managed client communications and project timelines. Coordinated content development processes and deliverables. Conducted market analyses to support strategic planning.