Ksenija Rupp

Available to hire

Hi, I'm Ksenija — a creative marketer with experience in social media management, content creation and email marketing for e-commerce and lifestyle brands.

About

Hi, I’m Ksenija — a creative marketer with experience in social media management, content creation and email marketing for e-commerce and lifestyle brands. I’ve helped brands create engaging Instagram content, launch products, run email campaigns and support paid advertising efforts. My approach combines creativity, storytelling and data-driven decision making to grow both brand awareness and sales. I love working with brands that have a strong identity and beautiful products, and I’m passionate about helping small businesses grow through effective digital marketing.

  • 5 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Professional Services
  • Education

Work experience· 11 roles

Personal Brand | National Geographic Photographer · Self-employed / Various international clientsApr 2025 – Sep 2025 · 6 mos

Developed a personal brand strategy across Instagram, YouTube, email marketing and website Supported content strategy focused on storytelling, expertise positioning and audience connection by developing social media formats aligned with brand positioning. Contributed to the marketing strategy of an AI-based info product, aligning product launch with personal brand growth

Brand Strategy & Social Positioning | Wedding Agency · Self-employed / Various international clientsJan 2025 – Mar 2026 · 1 yr 3 mos

Developed a brand strategy with a primary focus on Instagram as the main communication channel Provided strategic advice on content and positioning for additional social media platforms Translated brand values into a clear and consistent online presence Developed and tested brand-aligned social media formats as a strategic foundation for consistent and scalable content creation.

Social Media Management | Beauty & Wellness Brands · Self-employed / Various international clientsNov 2023 – Present · 3 yrs 1 mo

Developed social media concepts and Instagram strategies for beauty and hair brands Created cohesive visual identities and story formats aligned with brand positioning Wrote social media copy and designed weekly posts and Stories Led content creation including photography direction and short-form video concepts (Reels) Created, filmed and edited social content to ensure consistent brand presence Developed and tested brand-aligned social media formats as a strategic foundation for consistent and scalable content creation.

Freelance Marketing Specialist · Self-employedJan 2023 – Present · 3 yrs 11 mos
Freelance Marketing Specialist · Self-employed / Various clientsJan 2023 – Present · 3 yrs 11 mos
Freelance Marketing Specialist · Self-employed / Various international clientsJan 2023 – Present · 3 yrs 11 mos
Email Marketing | E-commerce · Self-employed / Various international clientsOct 2022 – Present · 4 yrs 2 mos
Strategy Intern · The OthersFeb 2022 – Jun 2022 · 5 mos

Education

Bachelor in Communications · Amsterdam University of Applied Sciences2019 – 2023
Bachelor in Communications · Amsterdam University College2019 – 2023
Bachelor in Communications · Amsterdam University of Applied Sciences2019 – 2023

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