I founded Nocturna Rave, an underground rave event series and cultural movement based in Calabar, Nigeria, focused on introducing and growing alternative rave and electronic music culture in a city where the scene was unfamiliar.

To date, Nocturna Rave has produced:

• Two full-scale rave events
• Two pop-up activations
• One collaborative rave event with BUMPiANA, an Abuja-based rave organizer

I led both the organizational and marketing strategy, coordinating multiple teams while overseeing end-to-end campaign execution. My background in content writing and content marketing informed a multi-channel promotional approach across Instagram, Twitter (X), YouTube, and WhatsApp communities, alongside on-ground activations.

Beyond digital promotion, I executed offline guerrilla marketing, including a bag-placement campaign that featured Nocturna Rave branding on takeaway bags distributed by local restaurants and food vendors across Calabar.

Through strategic storytelling, community-driven promotion, and experiential marketing, Nocturna Rave has contributed to the visible growth of underground rave culture in a small-city context, building an engaged audience around an emerging and largely unfamiliar scene.

I worked with Piccan Ibuprofen, a Nigerian pharmaceutical brand, on the awareness campaign for the introduction of their ibuprofen product line. Before this launch, the brand was primarily known for Piccan Teething Remedy, so the campaign focused on expanding brand recognition and positioning Piccan as a trusted option for pain and fever relief.

I managed the brand’s Instagram and Facebook pages, handling day-to-day communication across both platforms. This included content planning, caption writing, posting, and providing creative direction for graphics to ensure consistency with the brand’s tone, visual identity, and regulatory considerations in pharmaceutical marketing.

In addition to content execution, I developed the social media strategy, tracked performance, and prepared campaign reports to measure reach, engagement, and overall impact.

Results:

• Reached hundreds of thousands of users across Nigeria during the campaign
• Increased brand visibility during the product introduction phase
• Contributed to an increase in sales during the campaign period
• Supported Piccan’s expansion from a single-product brand to a broader pharmaceutical offering

This campaign played a crucial role in strengthening Piccan’s digital presence and supporting the successful nationwide rollout of Piccan Ibuprofen.