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I am a dynamic professional skilled in Digital Marketing, Lead Generation, and Front-End Web Development. I focus on driving growth and improving user experience through technical expertise, always committed to continuous learning and staying updated on industry trends. I have hands-on experience managing performance marketing, CRM automation, SEO, and content strategies, along with front-end development basics. I enjoy collaborating across teams to optimize campaigns, enhance brand visibility, and deliver responsive, SEO-friendly web solutions. My goal is to leverage my skill set to contribute effectively to business success and user engagement.…I am a dynamic professional skilled in Digital Marketing, Lead Generation, and Front-End Web Development. I focus on driving growth and improving user experience through technical expertise, always committed to continuous learning and staying updated on industry trends. I have hands-on experience managing performance marketing, CRM automation, SEO, and content strategies, along with front-end development basics. I enjoy collaborating across teams to optimize campaigns, enhance brand visibility, and deliver responsive, SEO-friendly web solutions. My goal is to leverage my skill set to contribute effectively to business success and user engagement.

SAKPAL KUSUM

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I am a dynamic professional skilled in Digital Marketing, Lead Generation, and Front-End Web Development. I focus on driving growth and improving user experience through technical expertise, always committed to continuous learning and staying updated on industry trends. I have hands-on experience managing performance marketing, CRM automation, SEO, and content strategies, along with front-end development basics. I enjoy collaborating across teams to optimize campaigns, enhance brand visibility, and deliver responsive, SEO-friendly web solutions. My goal is to leverage my skill set to contribute effectively to business success and user engagement.…I am a dynamic professional skilled in Digital Marketing, Lead Generation, and Front-End Web Development. I focus on driving growth and improving user experience through technical expertise, always committed to continuous learning and staying updated on industry trends. I have hands-on experience managing performance marketing, CRM automation, SEO, and content strategies, along with front-end development basics. I enjoy collaborating across teams to optimize campaigns, enhance brand visibility, and deliver responsive, SEO-friendly web solutions. My goal is to leverage my skill set to contribute effectively to business success and user engagement.

Available to hire

I am a dynamic professional skilled in Digital Marketing, Lead Generation, and Front-End Web Development. I focus on driving growth and improving user experience through technical expertise, always committed to continuous learning and staying updated on industry trends. I have hands-on experience managing performance marketing, CRM automation, SEO, and content strategies, along with front-end development basics.

I enjoy collaborating across teams to optimize campaigns, enhance brand visibility, and deliver responsive, SEO-friendly web solutions. My goal is to leverage my skill set to contribute effectively to business success and user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Executive at Union Square House Real Estate

October 1, 2024 - Present

Led social media growth strategy, increasing followers from 10K to 14K and reaching over 1 million users. Directed performance marketing campaigns on multiple platforms achieving 4-5x ROAS. Managed Bitrix24 CRM to streamline lead lifecycle and boost conversion rates. Developed and executed 360° marketing strategies across digital, social, and offline channels. Planned segmented email campaigns improving engagement and lead nurturing. Implemented marketing automation through WhatsApp, email, and SMS, enhancing real-time customer communication. Improved website SEO, UX, and organic traffic. Managed brand messaging and content calendars on Instagram, LinkedIn, and Facebook. Coordinated event marketing to support brand visibility. Analyzed campaign performance using Google Analytics, Meta Suite, and CRM dashboards.

Lead Generation Executive at Concept Co.

September 30, 2024 - July 29, 2025

Generated 5x ROAS while maintaining low Cost Per Lead (CPL) across Google, Meta, and Native ad campaigns. Developed media plans and managed ad buying to maximize lead quality and conversion rates. Conducted market and competitor research to inform data-driven campaign strategies. Created cross-platform content calendars for consistent brand messaging and audience engagement. Collaborated with creative teams to produce high-converting marketing assets. Implemented segmented email marketing workflows to nurture leads and improve customer retention. Grew social media followers through organic and paid tactics. Optimized SEO strategies to boost organic traffic and improve search rankings. Planned and executed webinars and promotional events to generate qualified leads. Utilized analytics tools to monitor KPIs and optimize campaign performance.

Freelance Web Designer & Developer at MAV Media Marketing

June 1, 2023 - Present

Designed and developed responsive, SEO-friendly websites for clients in house services, digital marketing, and media production. Built cross-browser-compatible interfaces using HTML, CSS, and JavaScript. Created high-fidelity UI mockups in Figma aligned with branding and UX best practices. Collaborated with clients to gather requirements, deliver prototypes, and implement feedback. Managed full development lifecycle including wireframing, coding, testing, deployment, and maintenance. Optimized site performance and SEO.

Administrative Assistant at Al Mawadah Building Cleaning Services

January 31, 2021 - July 29, 2025

Maintained accurate documentation and data management systems including organizing files, creating spreadsheets, and digitizing records. Supported payroll processing and employee recordkeeping, ensuring timely and accurate salary disbursements. Managed financial documentation to ensure VAT compliance. Assisted with day-to-day administrative tasks contributing to office efficiency.

Retail Operations Associate at Sofitel Dubai The Palm – Magnum

January 31, 2022 - July 29, 2025

Promoted Magnum products in a high-end hospitality environment engaging guests to drive sales. Managed daily inventory, stock replenishment, and order placements. Handled cash flows and maintained sales records. Collaborated with F&B and purchasing teams ensuring timely delivery and placement of promotional stock. Provided customer service aligned with luxury brand standards. Prepared daily sales reports and ensured merchandising displays complied with brand standards.