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Hi, I’m Elina Kuvshinchikova, a data-driven digital marketer with 4+ years of experience in performance marketing and CRM. I’ve managed multi-channel campaigns across Google Ads, Meta Ads, TikTok, and email marketing, with a strong focus on conversion rate optimization, retention, and revenue growth. I’m proficient with Google Analytics, Tableau, Excel, and marketing automation tools like Mailchimp and Klaviyo. I love turning insights into action, improving customer journeys, and collaborating with design and product teams to boost brand impact and ROI.…Hi, I’m Elina Kuvshinchikova, a data-driven digital marketer with 4+ years of experience in performance marketing and CRM. I’ve managed multi-channel campaigns across Google Ads, Meta Ads, TikTok, and email marketing, with a strong focus on conversion rate optimization, retention, and revenue growth. I’m proficient with Google Analytics, Tableau, Excel, and marketing automation tools like Mailchimp and Klaviyo. I love turning insights into action, improving customer journeys, and collaborating with design and product teams to boost brand impact and ROI.

Elina Kuvshinchikova

UX Designer, Growth Marketer, Product Marketer, +3

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Hi, I’m Elina Kuvshinchikova, a data-driven digital marketer with 4+ years of experience in performance marketing and CRM. I’ve managed multi-channel campaigns across Google Ads, Meta Ads, TikTok, and email marketing, with a strong focus on conversion rate optimization, retention, and revenue growth. I’m proficient with Google Analytics, Tableau, Excel, and marketing automation tools like Mailchimp and Klaviyo. I love turning insights into action, improving customer journeys, and collaborating with design and product teams to boost brand impact and ROI.…Hi, I’m Elina Kuvshinchikova, a data-driven digital marketer with 4+ years of experience in performance marketing and CRM. I’ve managed multi-channel campaigns across Google Ads, Meta Ads, TikTok, and email marketing, with a strong focus on conversion rate optimization, retention, and revenue growth. I’m proficient with Google Analytics, Tableau, Excel, and marketing automation tools like Mailchimp and Klaviyo. I love turning insights into action, improving customer journeys, and collaborating with design and product teams to boost brand impact and ROI.

Available to hire

Hi, I’m Elina Kuvshinchikova, a data-driven digital marketer with 4+ years of experience in performance marketing and CRM. I’ve managed multi-channel campaigns across Google Ads, Meta Ads, TikTok, and email marketing, with a strong focus on conversion rate optimization, retention, and revenue growth.

I’m proficient with Google Analytics, Tableau, Excel, and marketing automation tools like Mailchimp and Klaviyo. I love turning insights into action, improving customer journeys, and collaborating with design and product teams to boost brand impact and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Advanced

Bulgarian

Advanced

Work Experience

Marketing Associate

April 1, 2022 - December 1, 2024

Organized events (TechTalk) and conferences; managed LinkedIn Learning programs; supervised production of a promotional showreel that enhanced brand visibility. Created content for Instagram and the corporate portal. Collaborated with the design team on the Brand Book and guidelines; ensured brand and social media content consistency. Created internal analytics and implemented a JIRA framework for tracking invoices, improving billing timelines by 40%. Produced visual storytelling via Qlik Sense and Tableau dashboards.

Account Manager and Digital Marketer at Kameleon

May 1, 2021 - April 1, 2022

Helped Decathlon and Ascona define KPIs, reduce time to conversion, and turn a third of abandoned carts into purchases. Stimulated growth of upsells and cross-sells through strategic A/B testing of digital campaigns and personalized experiences. Introduced marketing teams to product functionality and built strong client relationships.

Email Marketing Specialist at Sailplay

August 1, 2020 - May 1, 2021

Created and launched email marketing campaigns, achieving a 20% purchase rate within 3 days and boosting customer loyalty. Reduced time between repeat purchases by 17% with gamification. Developed customer journey maps for clients (Papa John’s, Zend en, Sephora) and optimized loyalty programs. Contributed to CRM product development.