I am a hands-on marketing professional with over a decade of experience across the whole marketing mix. I have a proven track record in successful international marketing campaigns from ideation through to delivery and evaluation across various industries. I bring a broad marketing expertise including digital and traditional marketing channels. I am self-motivated and love collaborating with colleagues across multiple teams, seniority levels, and cultures. I am passionate about building effective marketing plans, content strategies, and fostering strong relationships to drive business growth. I have over a decade of working experience in marketing teams of one to teams spanning the globe. As a hands-on broad marketing professional, I am capable in graphic design (Adobe Photoshop/Illustrator/InDesign), video production, social media management and creative writing. I can also spearhead setting marketing direction and longer-term marketing strategy.

Kwan Cheung

I am a hands-on marketing professional with over a decade of experience across the whole marketing mix. I have a proven track record in successful international marketing campaigns from ideation through to delivery and evaluation across various industries. I bring a broad marketing expertise including digital and traditional marketing channels. I am self-motivated and love collaborating with colleagues across multiple teams, seniority levels, and cultures. I am passionate about building effective marketing plans, content strategies, and fostering strong relationships to drive business growth. I have over a decade of working experience in marketing teams of one to teams spanning the globe. As a hands-on broad marketing professional, I am capable in graphic design (Adobe Photoshop/Illustrator/InDesign), video production, social media management and creative writing. I can also spearhead setting marketing direction and longer-term marketing strategy.

Available to hire

I am a hands-on marketing professional with over a decade of experience across the whole marketing mix. I have a proven track record in successful international marketing campaigns from ideation through to delivery and evaluation across various industries. I bring a broad marketing expertise including digital and traditional marketing channels.

I am self-motivated and love collaborating with colleagues across multiple teams, seniority levels, and cultures. I am passionate about building effective marketing plans, content strategies, and fostering strong relationships to drive business growth.

I have over a decade of working experience in marketing teams of one to teams spanning the globe. As a hands-on broad marketing professional, I am capable in graphic design (Adobe Photoshop/Illustrator/InDesign), video production, social media management and creative writing. I can also spearhead setting marketing direction and longer-term marketing strategy.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Marketing Manager at Marr Procurement Ltd, Remote/London
April 1, 2024 - June 11, 2024
Building and presenting new marketing plans including objectives, budgets, and KPIs. Created and managed brand guidelines to ensure consistency. Developed content strategy and thought leadership pieces. Created branded collateral including sales decks and bid documents. Fostered relationships with trade associations and managed multiple events throughout the year.
Senior Marketing Executive at Pinsent Masons LLP, Birmingham
March 1, 2018 - April 30, 2024
Responsible for creating and delivering marketing plans for the ‘Vario’ professional services arm. Managed a six-figure marketing budget and two junior marketing executives. Liaised with global BD teams and managed website content, social media campaigns, and end-to-end marketing campaigns including customer journey mapping. Briefed and managed multiple external digital agencies and supported business development through bids and event management.
Marketing Specialist at Methodist Homes for the Aged, Derby
February 1, 2016 - February 28, 2018
Developed and delivered marketing plans and localized collateral to support over 60 sites across the UK. Planned and executed nationwide campaigns for multiple directorates. Managed a six-figure annual marketing budget focused on customer engagement, volunteering, and fundraising. Produced regular reports for Heads of Departments and Directors, and maintained branding consistency across the organization.
Marketing Manager at Business Enterprise Support Ltd, Burton-on-Trent
January 1, 2013 - February 28, 2016
Created, developed, and formalized marketing plans for the organization. Coordinated and managed all marketing activity including social media, website blog, and PR. Liaised with creative agencies and developed relationships with external contacts to support marketing efforts.

Education

Business Studies (BA) Hons at University of Durham
September 1, 2005 - July 31, 2008

Qualifications

CIM Digital Marketing and Social Media programme
February 1, 2022 - February 28, 2022
CIM Member (Associate)
September 1, 2018 - December 31, 2018

Industry Experience

Professional Services, Non-Profit Organization, Healthcare