Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Kyan Cheng, an Art Director and Illustrator based in Kuala Lumpur. Over the past seven years, I’ve built brands from zero to scale in startup environments, guiding design from concept to print across branding, packaging, illustration, photography, and marketing visuals. I enjoy leading teams, collaborating with production partners, and translating ideas into cohesive brand experiences across physical and digital touchpoints. I’m passionate about connecting design with real-world customer experience and delivering high-quality visuals that stand out.…Hi, I’m Kyan Cheng, an Art Director and Illustrator based in Kuala Lumpur. Over the past seven years, I’ve built brands from zero to scale in startup environments, guiding design from concept to print across branding, packaging, illustration, photography, and marketing visuals. I enjoy leading teams, collaborating with production partners, and translating ideas into cohesive brand experiences across physical and digital touchpoints. I’m passionate about connecting design with real-world customer experience and delivering high-quality visuals that stand out.

Kyan Cheng





Hi, I’m Kyan Cheng, an Art Director and Illustrator based in Kuala Lumpur. Over the past seven years, I’ve built brands from zero to scale in startup environments, guiding design from concept to print across branding, packaging, illustration, photography, and marketing visuals. I enjoy leading teams, collaborating with production partners, and translating ideas into cohesive brand experiences across physical and digital touchpoints. I’m passionate about connecting design with real-world customer experience and delivering high-quality visuals that stand out.…Hi, I’m Kyan Cheng, an Art Director and Illustrator based in Kuala Lumpur. Over the past seven years, I’ve built brands from zero to scale in startup environments, guiding design from concept to print across branding, packaging, illustration, photography, and marketing visuals. I enjoy leading teams, collaborating with production partners, and translating ideas into cohesive brand experiences across physical and digital touchpoints. I’m passionate about connecting design with real-world customer experience and delivering high-quality visuals that stand out.

Available to hire

Hi, I’m Kyan Cheng, an Art Director and Illustrator based in Kuala Lumpur. Over the past seven years, I’ve built brands from zero to scale in startup environments, guiding design from concept to print across branding, packaging, illustration, photography, and marketing visuals. I enjoy leading teams, collaborating with production partners, and translating ideas into cohesive brand experiences across physical and digital touchpoints. I’m passionate about connecting design with real-world customer experience and delivering high-quality visuals that stand out.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Lead at Summorie Sdn. Bhd

March 1, 2023 - March 1, 2026

Led the creative studio and shaped the visual identity for multiple brands from concept to launch. Built and scaled brands from scratch, guiding junior and senior designers while maintaining consistent visual quality across products, campaigns, and spaces. Directed end-to-end creative projects including branding, packaging, stationery, illustrations, photography, and marketing visuals. Oversaw art direction for photoshoots, including set styling, mood planning, and on-site direction. Managed cross-brand collaborations, workshops, PR events, and product launches with external partners. Planned and executed social media content, visual campaigns, newsletters, and physical marketing materials. Worked closely with production teams on printing, paper selection, finishing, die-cut, book binding, and packaging development. Supported product development, market pop-ups, and visual merchandising to bridge design with real-world customer experience. Handled client servicing, concept presentation

In-House Designer at Summorie Sdn. Bhd

November 1, 2018 - February 1, 2023

Created illustrations and print-ready artworks. Assisted in branding, packaging, and product design. Managed production submissions and vendor coordination. Learned print, binding, and packaging processes hands-on.