Available to hire
I’m Kyle Thompson, a passionate and results-driven social media professional with seven years of experience in organic and paid social. I craft high-impact digital strategies, optimise campaigns, and analyse performance data to drive brand growth. I excel at content creation, paid advertising, and managing multiple projects in fast-paced environments.
I collaborate with cross-functional teams to deliver measurable results, adapt quickly to AI-driven advertising changes, and turn insights into action for clients across various industries.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Specialist at MTC Media
January 1, 2024 - PresentManage LinkedIn, TikTok, and Meta accounts to ensure consistent branding and audience engagement. Run and optimise Meta Ads to maximise reach, ROI, and precise audience targeting. Use Hootsuite and HubSpot to plan and manage monthly content calendars, and deliver targeted email marketing campaigns with effective segmentation and analysis. Create detailed monthly performance reports with actionable insights and lead client meetings to present strategies, campaign updates, and results.
Social Media Executive at Visualsoft LTD
January 1, 2024 - August 27, 2025Develop strong expertise in paid advertising across Meta and Pinterest, creating and optimising high-performing campaigns tailored to diverse audiences. Conduct in-depth analytics and reporting to inform strategy and demonstrate ROI. Collaborate on content strategies and execute engaging, results-driven campaigns, working with over 30 companies across various industries.
Co-Founder & Social Media Manager at Magpie 24/7
January 1, 2017 - PresentBuilt and grew a football-focused social media page to over 250,000 followers. Produced, presented, and edited a weekly podcast while managing content across platforms including Facebook, Twitter, Instagram, Threads, TikTok, YouTube, and Spotify. Closely monitored trends and analytics to continually optimise engagement and audience growth.
Social Media Manager at North Spas
October 1, 2022 - August 27, 2025Managed all social media accounts and optimised website content via WordPress to enhance brand visibility and user experience. Created and scheduled content, set up ad campaigns, and developed skills in paid advertising and Canva design. Participated in photography sessions to support content creation and learned to build and maintain an effective organic social media calendar.
Social Media Assistant at Red Kite Digital
April 1, 2022 - August 27, 2025Worked with multiple clients, including North Spas who later hired me full-time. Gained valuable experience in social media management and Canva design. Developed confidence in creating compelling ad copy, collaborated closely with team members, and supported delivery of effective, visually engaging campaigns across various platforms.
Social Media & E-Commerce Manager at Phillips Pet Supplies
December 1, 2021 - August 27, 2025Managed social media and e-commerce operations for an online pet business, overseeing content creation for Meta platforms and Mailchimp email campaigns. Scheduled orders, handled packaging, and maintained product listings across Shopify, Amazon, eBay, and Facebook Shop, ensuring smooth day-to-day operations and consistent brand presence across all sales channels.
Customer Service Advisor at Echo-U
June 1, 2018 - August 27, 2025Worked in the social media department of a fast-paced environment, assisting DPD customers across Facebook and Twitter. Handled a high volume of inquiries daily, providing prompt professional support while resolving delivery issues and customer concerns. Sharpened skills in digital communication, conflict resolution, multitasking, and CRM tool usage.
Customer Assistant at Boundary Mills
February 1, 2017 - August 27, 2025Provided customer service and sales support in a fast-paced retail environment during the busy holiday period, assisting shoppers with purchases and ensuring a positive in-store experience. Built confidence in customer interactions, communication skills and teamwork.
Marketing Executive at Mira Marketing
October 1, 2025 - PresentManage Meta accounts from campaign setup through to optimisation and performance optimisation. Collaborate with PPC and SEO teams to align paid social activity with wider digital marketing strategies. Develop audience personas and tailored campaign approaches based on client objectives and user behaviour. Adapt campaign structures and creative strategy in response to AI-driven advertising changes and Meta Andromeda developments.
Social Media Specialist at MT C Media
January 1, 2024 - October 1, 2025Prepared and presented monthly performance reports with actionable insights and recommendations. Optimised Facebook campaigns to improve efficiency, reach, and overall campaign performance. Managed LinkedIn and TikTok accounts for multiple clients, ensuring consistent branding and audience engagement.
Social Media Executive at Visualsoft LTD
October 1, 2022 - January 1, 2024Managed and optimised paid advertising campaigns across Meta and Pinterest platforms. Supported the delivery of social media strategies for over 30 client accounts. Produced detailed analytics reports to evaluate campaign performance and identify growth opportunities. Collaborated with internal teams on content creation, campaign planning, and platform strategy.
Social Media Assistant at Red Kite Digital
December 1, 2021 - April 1, 2022Worked with multiple clients, including North Spas (who later hired me full-time). Gained further confidence in social media management & Canva design.
Customer Service Advisor at Echo-U
February 1, 2017 - June 1, 2018Provided customer service support and order assistance.
Customer Assistant at Boundary Mills
November 1, 2016 - February 1, 2017Handled customer inquiries and supported store operations.
Education
BA Hons Social Media Management at University of Sunderland
January 1, 2019 - January 1, 2021Level 2 & Level 3 Diploma in ICT at Resources LTD Apprenticeship
January 1, 2015 - January 1, 2017GCSEs at John Spence Community High School
January 1, 2008 - January 1, 2014BA Hons Social Media Management (2:1) at University of Sunderland
January 1, 2019 - January 1, 2021Level 1 Motor Vehicle Repair at Resources LTD Apprenticeship
January 1, 2015 - January 1, 2016Level 2 Diploma in ICT – Merit at Resources LTD Apprenticeship
January 1, 2016 - January 1, 2017GCSEs at John Spence Community High School
January 1, 2008 - January 1, 2014Qualifications
Level 2 Diploma in ICT
January 1, 2015 - January 1, 2017Level 3 Diploma in ICT
January 1, 2015 - January 1, 2017Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Transportation & Logistics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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