Kyle Thompson
I'm Kyle Thompson, a passionate and results-driven social media professional with seven years of experience in organic and paid social.
About
I’m Kyle Thompson, a passionate and results-driven social media professional with seven years of experience in organic and paid social. I craft high-impact digital strategies, optimise campaigns, and analyse performance data to drive brand growth. I excel at content creation, paid advertising, and managing multiple projects in fast-paced environments.
I collaborate with cross-functional teams to deliver measurable results, adapt quickly to AI-driven advertising changes, and turn insights into action for clients across various industries.
- 10 years' experience
- Joined August 2025
Skills· 12
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Transportation & Logistics
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Work experience· 14 roles
Manage Meta accounts from campaign setup through to optimisation and performance optimisation. Collaborate with PPC and SEO teams to align paid social activity with wider digital marketing strategies. Develop audience personas and tailored campaign approaches based on client objectives and user behaviour. Adapt campaign structures and creative strategy in response to AI-driven advertising changes and Meta Andromeda developments.
Prepared and presented monthly performance reports with actionable insights and recommendations. Optimised Facebook campaigns to improve efficiency, reach, and overall campaign performance. Managed LinkedIn and TikTok accounts for multiple clients, ensuring consistent branding and audience engagement.
Develop strong expertise in paid advertising across Meta and Pinterest, creating and optimising high-performing campaigns tailored to diverse audiences. Conduct in-depth analytics and reporting to inform strategy and demonstrate ROI. Collaborate on content strategies and execute engaging, results-driven campaigns, working with over 30 companies across various industries.
Education· 7
Certifications and awards
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