I build brands, products and communities that help people feel better at work and more at home in themselves—turning well-being from benefits-page footnote into measurable business performance. My career sits at the intersection of commercial strategy, behavioural psychology and honest storytelling, so my work sounds like people—not press releases. I lead AI-powered workplace well-being platforms, corporate programmes and purpose-driven community initiatives across Asia, Australia and Europe. I also write and speak on identity, healing and contemplative psychology, with an inclusive leadership approach that tends to make brands feel human.…

Kyle Neo

I build brands, products and communities that help people feel better at work and more at home in themselves—turning well-being from benefits-page footnote into measurable business performance. My career sits at the intersection of commercial strategy, behavioural psychology and honest storytelling, so my work sounds like people—not press releases. I lead AI-powered workplace well-being platforms, corporate programmes and purpose-driven community initiatives across Asia, Australia and Europe. I also write and speak on identity, healing and contemplative psychology, with an inclusive leadership approach that tends to make brands feel human.…

Available to hire

I build brands, products and communities that help people feel better at work and more at home in themselves—turning well-being from benefits-page footnote into measurable business performance. My career sits at the intersection of commercial strategy, behavioural psychology and honest storytelling, so my work sounds like people—not press releases.

I lead AI-powered workplace well-being platforms, corporate programmes and purpose-driven community initiatives across Asia, Australia and Europe. I also write and speak on identity, healing and contemplative psychology, with an inclusive leadership approach that tends to make brands feel human.

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Language

English
Fluent
Chinese
Fluent
Thai
Beginner

Work Experience

Chief Operating Officer / Creative & Marketing Strategy Lead at Tongle Pte Ltd
January 1, 2024 - June 1, 2026
Executive leader for strategy, marketing, operations and product across an AI-powered workplace well-being company in Singapore, Hong Kong and Malaysia. Led regional business development including market entry, pricing and commercial model design; drove strategic planning, revenue growth and organisational development with founders, engineers and commercial teams. Built brand strategy, positioning and visual identity; led integrated marketing campaigns across digital, social, email, events and offline activations; owned content strategy, website development and social media planning. Worked with software engineers to conceptualise and deliver AI-powered well-being solutions from concept to release, including product planning, user experience decisions and feature prioritisation for a mobile app. Designed corporate well-being programmes including Corporate Wellness Wednesday (CWW) and Wellbeing Performance Programme (WPP).
Chief Operating Officer / Executive Lead (Creative & Marketing Strategy, Operations and Product) at Tongle Pte Ltd
January 1, 2024 - June 30, 2026
Executive lead for strategy, marketing, operations, and product across an AI-powered workplace wellbeing company in Singapore and Hong Kong (and working scope includes Malaysia). Drove regional business development including market entry, pricing, and commercial model design; led strategic planning, revenue growth, and organisational development in partnership with the founding team. Represented the company in executive meetings, industry conferences, incubator programmes, and investor conversations. Owned brand and marketing strategy across consumer and enterprise audiences, directing integrated campaigns spanning digital, social, email, events, and offline activations; owned content strategy and website development; supported sales enablement with handbook, lead database, CRM processes, and outreach playbooks. Partnered with software engineers to conceptualise and develop AI wellbeing solutions, managing product planning and feature prioritisation for a mobile application, and leadin
Chief Operating Officer (Creative & Marketing Strategy) at Tongle PTE LTD
January 1, 2024 - June 1, 2026
Executive leader for strategy, marketing, operations and product across an AI-powered workplace wellbeing company in Singapore, Hong Kong and Malaysia. Led regional business development including market entry, pricing and commercial model design; drove strategic planning, revenue growth and organisational development in partnership with the founding team. Built the brand strategy, positioning and visual identity across consumer and enterprise audiences; directed integrated multi-channel marketing campaigns and owned content strategy, website development and social media planning. Worked with software engineers to shape and deliver AI-powered wellbeing solutions end-to-end, including product planning, user-experience decisions and feature prioritisation for a mobile application. Designed scalable corporate wellbeing programming (Corporate Wellness Wednesday) and an organisational wellbeing framework (Wellbeing Performance Programme) integrating behavioural science, leadership developmen
Freelance Graphic Designer at Self-employed
July 1, 2007 - Present
Handle every aspect of advertising development from concept, copywriting and design to production; translate concepts and information into appealing graphics, text and images for advertisements, brochures, packaging, catalogs and more; design and coordinate in-house Sales and Marketing collaterals for print production; coordinate outdoor advertising including billboards and airports; art direction for Point-of-Purchase displays; prepare mockups for sales pitches; set timelines to meet deadlines; oversee all artwork design and production for print; supervise creative development through outside agencies; experience hiring and interviewing creative staff.
Freelance Graphic Designer
July 1, 2007 - Present
Managed all aspects of advertising development including concept creation, copywriting, design, and production. Created appealing graphics, text, and images for various advertisements, brochures, packaging, catalogs, and marketing collaterals encompassing print media and outdoor advertising such as billboards, buses, and airports. Directed design and creative art for Point-of-Purchase displays and prepared mock-up sales materials. Coordinated artwork timelines to meet tight deadlines and supervised creative development both in-house and through external agencies. Experienced in hiring and interviewing creative positions. Also, developed marketing research, strategies, plans, and promotional ideas tailored to new service launches and client feedback improvements.
Freelance Graphic Designer
July 1, 2007 - Present
Manage all aspects of advertising development from concept through production including copywriting, design, and production. Create appealing graphics and coordinate collateral production for sales and marketing materials, outdoor advertising, point-of-purchase displays, and digital content. Oversee artwork design, production, and timelines to meet deadlines, supervise creative development with external agencies, and participate in hiring and interviewing creative staff. Plan and develop marketing strategies, handle public relations, and deliver promotional campaigns and presentations for new services. Responsible for media planning and buying, ensuring client satisfaction and improving customer service.
Senior Graphic Designer / Super Coffeemix Marketing & Advertising at Super Coffeemix
June 30, 2007 - August 25, 2025
Provided senior-level graphic design services focusing on marketing and advertising. Delivered creative collateral supporting product promotions and brand identity during tenure.
Senior Graphic Designer / Super Coffeemix at Super Coffeemix
June 30, 2007 - August 25, 2025
Worked as Senior Graphic Designer responsible for marketing and advertising design and production.
Senior Graphic Designer at Super Coffeemix Marketing & Advertising
March 1, 2007 - June 30, 2007
Conceived and executed advertising materials for beverages; designed packaging, brochures, posters and related collateral; contributed to branding and marketing campaigns.
Senior Graphic Designer / F&N Coca-Cola Marketing & Advertising at F&N Coca-Cola
February 28, 2007 - August 25, 2025
Handled all stages of advertising development from concept through to production, including copywriting, design, and final outputs. Produced graphics and texts for advertisements, brochures, packaging, menus, catalogs, and outdoor equipment such as coolers and vending machines. Delivered large scale wall murals for Singapore Changi Airport Terminal 2. Managed marketing and advertising projects with creativity and technical expertise.
Senior Graphic Designer / F&N Coca-Cola at F&N Coca-Cola
February 28, 2007 - August 25, 2025
Responsible for all advertising development stages from concept to production including copywriting, design, and management. Produced graphics for advertisements, brochures, packaging, menus, catalogues, and outdoor equipment such as coolers and vending machines. Designed large scale wall murals, notably for Singapore Changi Airport Terminal 2.
Senior Graphic Designer at F&N Coca-Cola Marketing & Advertising
June 1, 2006 - February 28, 2007
Handle every aspect of advertising development from concept, copywriting, and design to production; translate concepts and information into appealing graphics, text and images for advertisements, brochures, packaging, Menu, catalog and outdoor equipment (e.g., Cooler & Vending Machine); design Wall Mural (Large Scale Graphic) for Singapore Changi Airport T2.
Art Director at West Egrets Technologies & Services
November 30, 2005 - August 25, 2025
Strategized and developed innovative branding, advertising campaigns, and marketing messages. Led the development of visual styles for publications, campaigns, and media productions. Supervised design staff and approved designs including artwork, photography, and graphics. Coordinated with clients to establish artistic direction and managed budgets and timelines. Oversaw four junior graphic designers, ensuring schedules and artwork quality aligned with objectives.
Art Director at West Egrets Technologies & Services
November 30, 2005 - August 25, 2025
Strategized and developed creative branding, advertising campaigns, and marketing messages. Directed visual representation of concepts and publications, supervised design staff, reviewed and approved artwork and photography, liaised with clients to develop artistic approach and style, coordinated with creative departments, and managed budgets and timelines. Oversaw multiple junior graphic designers and various beverage packaging and print design projects.
Art Director at West Egrets Technologies & Services
November 1, 2004 - November 30, 2005
Strategize and develop creative ideas for branding, advertising campaigns and marketing messages; determine how best to represent concepts visually; select photographs and design elements; establish the look of publications and campaigns; supervise design staff; review and approve designs; liaise with clients to develop artistic approaches; coordinate activities with other creative departments; develop detailed budgets and timelines; present designs to clients for approval.

Education

Diploma in Visual Communication at Nanyang Academy of Fine Art
January 1, 1998 - January 1, 2001
'O' Level at Yishun Town Secondary School
January 1, 1993 - January 1, 1997
PSLE at Kebun Baru Primary School
January 1, 1987 - January 1, 1992
PSLE at Kebun Baru Primary School
January 1, 1987 - January 1, 1992
‘O’ Level at Yishun Town Secondary School
January 1, 1993 - January 1, 1997
Diploma in Visual Communication at Nanyang Academy of Fine Art
January 1, 1998 - January 1, 2001
O' Level at Yishun Town Secondary School
January 1, 1993 - December 31, 1997
Diploma in Visual Communication at Nanyang Academy of Fine Art
January 1, 1998 - December 31, 2001
PSLE at Kebun Baru Primary School
January 1, 1987 - December 31, 1992
Diploma in Visual Communication at Nanyang Academy of Fine Arts (NAFA), Singapore
January 11, 2030 - August 17, 2026
Diploma in Visual Communication at Nanyang Academy of Fine Arts (NAFA), Singapore
January 11, 2030 - August 17, 2026
Diploma in Visual Communication at Nanyang Academy of Fine Arts (NAFA), Singapore
January 11, 2030 - August 17, 2026

Qualifications

Merit Prize Winner - Retiree Association Logo Design Competition, Singapore Police Force
January 1, 2003 - August 25, 2025
Merit Prize Winner - Retiree Association Logo Design Competition, Singapore Police Force
January 1, 2003 - August 25, 2025
Merit Prize - Retiree Association Logo Design Competition
January 1, 2003 - January 1, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Non-Profit Organization, Education, Other
    Campaign Overview: Tongle Wellness Instagram Series
    I designed a holistic campaign for Tongle Wellness that blended strategic copywriting, visual design, and targeted marketing to grow brand awareness and deepen engagement with their wellness community. Content Development Cointext (Core Messaging): Each post was built around Tongle Wellness’s core values: balance, mindfulness, and accessible wellness. The messaging was designed to educate, inspire, and invite action — moving from short motivational hooks to deeper insights. Tone & Voice: Warm, nurturing, and inclusive — making wellness approachable rather than intimidating. Visual Design Brand Consistency: A calming color palette, soft gradients, and clean typography ensured every post aligned with Tongle’s identity. Content Formats: Carousels for step-by-step guidance, single posts for motivational quotes, and reels for quick wellness tips — optimized for Instagram’s algorithm. Design Strategy: Every graphic emphasized visual breathing space, reflecting the brand’s ethos of calm and clarity. Marketing Strategy Posting Cadence: Balanced mix of high-engagement posts (reels & carousels) with evergreen educational content. Hashtags & Captions: Carefully selected hashtags for discoverability, paired with CTAs prompting saves, shares, and comments. Community Engagement: Campaign extended into Stories with polls, Q&As, and “wellness check-ins” to foster two-way conversation. How Each Phase Encompassed the Whole Cointext anchored the story → making sure every visual and caption connected back to wellness principles. Design elevated the message → translating abstract wellness ideas into visually calm, shareable formats. Marketing amplified the reach → ensuring the content didn’t just look good, but performed by engaging Tongle’s ideal audience.…