I’m Kyndra Judilla, a marketing strategist and digital marketing professional with 10+ years of experience building brands through integrated, performance-focused campaigns. I help businesses grow by translating audience insights into clear positioning, engaging content systems, and lead generation strategies across social, email, web, and video. Across my roles in B2B and retail, manufacturing, and media, I’ve led SEO and website optimization to drive measurable traffic, improved email campaign performance, and increased engagement and followers through multi-channel content planning. I also bring a strong content-production background—creating and repurposing video, podcast materials, and promotional assets—to ensure campaigns stay consistent, timely, and aligned with business goals.…

Kyndra Judilla

I’m Kyndra Judilla, a marketing strategist and digital marketing professional with 10+ years of experience building brands through integrated, performance-focused campaigns. I help businesses grow by translating audience insights into clear positioning, engaging content systems, and lead generation strategies across social, email, web, and video. Across my roles in B2B and retail, manufacturing, and media, I’ve led SEO and website optimization to drive measurable traffic, improved email campaign performance, and increased engagement and followers through multi-channel content planning. I also bring a strong content-production background—creating and repurposing video, podcast materials, and promotional assets—to ensure campaigns stay consistent, timely, and aligned with business goals.…

Available to hire

I’m Kyndra Judilla, a marketing strategist and digital marketing professional with 10+ years of experience building brands through integrated, performance-focused campaigns. I help businesses grow by translating audience insights into clear positioning, engaging content systems, and lead generation strategies across social, email, web, and video.

Across my roles in B2B and retail, manufacturing, and media, I’ve led SEO and website optimization to drive measurable traffic, improved email campaign performance, and increased engagement and followers through multi-channel content planning. I also bring a strong content-production background—creating and repurposing video, podcast materials, and promotional assets—to ensure campaigns stay consistent, timely, and aligned with business goals.

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Work Experience

Marketing Specialist at Black Girls Bonding
May 1, 2026 - Present
Developed podcast marketing strategy including episode promotion, content repurposing, audiograms, and video production planning. Built a brand strategy and audience positioning framework defining brand DNA, target personas, psychographics, content pillars, messaging, and audience communication direction. Created structured content workflows for consistent podcast promotion and multi-platform distribution. Translated audience insights and brand positioning into content concepts and messaging to strengthen audience connection and brand identity.
Marketing and Operations Associate at KW Global Solutions
November 1, 2024 - Present
Develop and execute B2B digital marketing strategies across social media, email, website, content, and lead generation initiatives aligned with business objectives. Manage and optimize social media channels, achieving 35% increase in engagement and 25% follower growth within six months through content planning, audience targeting, and performance optimization. Lead website optimization and SEO initiatives, improving user experience and increasing monthly website traffic by 40%. Plan and execute segmented email campaigns with 42% open rate and 9% click-through rate, using performance data to refine messaging and targeting. Conduct prospect, client, industry, and competitor research to support marketing strategy, audience development, content planning, and business development initiatives.
Marketing Supervisor at Concrete Stone Corp.
July 1, 2021 - October 1, 2025
Led multi-platform digital marketing initiatives, driving 50% growth in engagement and 35% increase in followers through integrated content and campaign strategies. Managed website optimization initiatives increasing organic traffic by 40% and supporting lead generation efficiency. Planned and executed email marketing campaigns that generated a 20% increase in client inquiries. Produced 30+ promotional and corporate videos to support brand awareness, product communication, and marketing campaigns. Planned and managed tradeshows and conferences with event budgets ranging from ₱500K to ₱1M, coordinating creative, promotional, and operational requirements. Improved vendor and production management processes, achieving 10–15% cost efficiency.
Marketing Supervisor at Gaisano Malls
April 1, 2019 - June 1, 2021
Developed and executed integrated marketing campaigns increasing mall foot traffic by 30% and campaign-driven sales by 20%. Analyzed market and campaign performance data to optimize promotional activities, improving marketing efficiency by 15%. Coordinated with operations and events teams to ensure consistent brand execution across campaigns and customer touchpoints. Developed seasonal, promotional, and community-focused campaigns that strengthened customer engagement and supported mall traffic and sales objectives.
TV Producer / Researcher at ABS-CBN Broadcasting Inc.
February 1, 2015 - June 1, 2018
Researched trending topics and developed creative scripts supporting 200,000+ weekly viewers. Directed on-site shoots to ensure high production quality. Edited video materials using Adobe Premiere and Final Cut Pro. Organized corporate and promotional events to enhance brand visibility.
Ad and Promo Specialist at Ad and Promo Management
June 1, 2014 - January 1, 2015
Produced video and print ads (billboards, LED TV) increasing local brand visibility by 25%. Scripted and conceptualized campaigns aligned with client objectives. Coordinated creative direction and production workflow to deliver impactful ad outputs.

Education

Bachelor of Arts in Mass Communication at University of Mindanao
January 11, 2030 - August 31, 2026
Bachelor of Arts in Mass Communication at University of Mindanao
January 11, 2030 - August 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Manufacturing, Retail, Professional Services, Other
    Marketing Portfolio
    Selected marketing projects showcasing my experience across digital marketing, content strategy, social media, branding, website optimization, and campaign execution. The portfolio demonstrates both creative execution and strategic thinking, with a focus on using marketing to support business objectives. resume videoeditor graphicdesigner digitalmarketing webdesigner marketingspecialist…