Web Specialist with expertise building, optimizing, and maintaining digital platforms. PORTFOLIO _Website not available. Sign in: https://www.twine.net/signup_ LinkedIN: _Website not available. Sign in: https://www.twine.net/signup_ Skilled at developing and integrating eCommerce systems, improving site performance, and troubleshooting complex technical issues. SKILLS Video Creation & Production: Synthesia, Clipchamp, scripting, editing, motion design Automation & Workflow Integration: Zapier · Analytics & SEO, AI-driven platform (B12) End-to-end project execution: strategy, design, implementation, optimization eCommerce & Website Development: BigCommerce, Shopify, WordPress,Squarespace Willing to relocate: Anywhere Authorized to work in the US for any employer

Lisa Dawn Smith

Web Specialist with expertise building, optimizing, and maintaining digital platforms. PORTFOLIO _Website not available. Sign in: https://www.twine.net/signup_ LinkedIN: _Website not available. Sign in: https://www.twine.net/signup_ Skilled at developing and integrating eCommerce systems, improving site performance, and troubleshooting complex technical issues. SKILLS Video Creation & Production: Synthesia, Clipchamp, scripting, editing, motion design Automation & Workflow Integration: Zapier · Analytics & SEO, AI-driven platform (B12) End-to-end project execution: strategy, design, implementation, optimization eCommerce & Website Development: BigCommerce, Shopify, WordPress,Squarespace Willing to relocate: Anywhere Authorized to work in the US for any employer

Available to hire

Web Specialist with expertise building, optimizing, and maintaining digital platforms.

PORTFOLIO Website not available. Sign in: https://www.twine.net/signup

LinkedIN: Website not available. Sign in: https://www.twine.net/signup

Skilled at developing and integrating eCommerce systems, improving site performance, and troubleshooting complex technical issues.
SKILLS Video Creation & Production: Synthesia, Clipchamp, scripting, editing, motion design Automation & Workflow Integration: Zapier · Analytics & SEO, AI-driven platform

(B12) End-to-end project execution: strategy, design, implementation, optimization eCommerce & Website Development: BigCommerce, Shopify, WordPress,Squarespace

Willing to relocate: Anywhere
Authorized to work in the US for any employer

See more

Experience Level

Expert
Expert
Expert
Expert

Language

Work Experience

Freelance / Fractional Website Support & Management at Various Companies
September 1, 2023 - Present
Provide ongoing website support and management for multiple businesses, serving as the primary point of contact for site issues, updates, and platform questions. Create and support short-form and explainer video content using AI-powered tools ( Synthesia, Clipchamp ), including scripting, editing, and deployment for websites and marketing use. Support AI-driven website platforms and tools (including B12), assisting with content generation, site updates, and workflow efficiency. Monitor site health and troubleshoot broken pages, form failures, checkout issues, automation errors, and CMS conflicts across WordPress, Shopify, and Squarespace. Manage content updates, page changes, SEO basics, and performance checks to keep sites accurate, functional, and customer-ready. Built and now actively supports the Charlotte Property Management and Rental Services website, handling maintenance, fixes, and incremental improvements post-launch. Support Pipedrive CRM operations for Real Botanicals, incl
Web & eCommerce Implementation Specialist (Website Support & Management) at TAN Books / TAN Parish / Benedict Leadership Institute
December 1, 2021 - January 1, 2023
Supported and managed multiple live WordPress and eCommerce websites, maintaining 99.9% uptime and quickly resolving issues that impacted customers and staff. Acted as day-to-day website support for internal teams, handling product issues, checkout problems, shipping rules, and content updates. Built and supported a second online store for TAN Parish, then maintained it long-term to prevent misuse of shipping and promotions. Identified and fixed shipping and coupon issues, saving the organization $120,000 annually. Supported LMS integration within the customer portal, resolving access issues and improving engagement. Assisted with launches and campaigns by ensuring sites were stable, accurate, and ready for traffic spikes.
Website Manager at cbdMD
January 1, 2019 - January 1, 2020
Owned day-to-day website support and management for three high-traffic eCommerce sites: cbdMD, PawCBD, and cbdMD Wholesale. Monitored site health, responded to issues, and reduced downtime by 95% using Magento Enterprise (Adobe Commerce). Served as internal support for product uploads, content changes, and front-end issues to ensure a smooth customer experience. Partnered with legal and compliance teams to keep site content accurate and up to date following Farm Bill regulation changes. Supported SEO and marketing initiatives by maintaining landing pages, fixing issues, and ensuring site readiness during campaigns.
Website Manager at North & Main Clothing Co.
July 1, 2018 - January 1, 2019
Supported and maintained a Shopify store with 2,000+ products, including daily catalog updates and issue resolution. Troubleshooting product, pricing, and SEO issues to improve search visibility and site performance. Delivered analytics reports to support marketing and operational decision-making.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services