SYLIC | Brand Mascot & Character System

A recognisable character built for a digital brand.

SYLIC is a Web3-focused technology brand. My role was to develop a distinctive mascot identity that could remain consistent across different visual formats and brand communications.

The challenge

Create a memorable character that feels intelligent, approachable, and aligned with the brand’s visual identity.

My approach

I developed an owl mascot system, focusing on recognisable character design, consistent proportions, expressive personality, and flexibility across formats.

The work included:

• Mascot design and visual development
• 2D character construction and 3D visual direction
• Character expressions and poses
• Sticker and reaction concepts
• Character consistency and usage guidelines

The outcome

A cohesive mascot identity with an approved master design and a structured foundation for future brand applications.

Role: Brand & Visual Lead / Character Designer