Lesia Tsyvienkova

Independent Creative & Advertising Concepts | 2026 A collection of product-focused advertising concepts exploring how creative direction, lighting, composition, and visual storytelling can transform everyday products into compelling campaign visuals. The collection covers four industries: fashion, technology, beauty, and food, demonstrating my ability to adapt visual direction to different product categories while maintaining a strong commercial aesthetic. Featured Work Burgundy Shoulder Bag | Fashion & Accessories A premium product visual study featuring studio-inspired compositions, multiple product angles, leather textures, and close-up details designed for fashion advertising and e-commerce. MacBook | Technology & Electronics A minimalist product photography concept highlighting industrial design, materials, precision, and product details through clean compositions and controlled lighting. Dior Lipstick | Beauty & Cosmetics A beauty campaign concept combining luxury product imagery, expressive lip close-ups, glossy textures, and editorial portraits. The visual direction focuses on the lipstick's colour, finish, and packaging. Barilla Pesto | Food & Beverage A food advertising concept combining product photography, fresh ingredients, rich textures, and styled food imagery to communicate flavour, freshness, and appetite appeal. My Creative Approach Product-focused art direction Advertising and campaign concepts Studio-inspired product imagery Editorial compositions and visual storytelling Material, texture, and detail exploration AI-assisted creative production and image refinement Visual consistency across campaign assets The Outcome Four distinct product campaign studies demonstrating how a consistent creative approach can be adapted across fashion, technology, beauty, and food. The collection showcases my ability to develop visually engaging product imagery for advertising, social media, product launches, and e-commerce presentations. Role: Art Direction / Product Visual Design / Advertising Creative Independent speculative concepts. Not commissioned by or affiliated with the featured brands. No commercial campaign results are claimed.

• Ad Designer
• Banner Ad Designer
• Digital Marketer

A brand identity built around a signature detail. Independent Brand Identity Concept FOLD is a conceptual leather accessories brand exploring the relationship between understated luxury, product details, and distinctive visual identity. The creative direction The identity uses a restrained visual language, dark leather textures, red accents, and metallic details to create a recognisable product world. A sculptural animal emblem becomes a recurring design element, connecting the brand's character identity with its accessory designs. My approach Brand identity and creative direction Wordmark and visual language Signature emblem exploration Product and accessory concepts Material and colour direction Product presentation and digital brand applications The outcome A cohesive brand concept demonstrating how identity, product styling, and storytelling can work together to create a distinctive visual experience. Role: Brand & Visual Designer / Creative Direction Independent conceptual project. Products and brand applications are visual studies.

• Brand Designer
• Character Designer
• Digital Marketer
• +1

Packaging That Makes Products Stand Out Independent Packaging & Visual Design Collection | 2026 A collection of ten original packaging concepts exploring how typography, colour, illustration, and structural design can create distinctive product identities. The collection spans food, beverages, confectionery, stationery, and lifestyle products, demonstrating a versatile approach to packaging design across different audiences and visual styles. Featured Projects PIEGA: Pasta packaging with a bow-shaped window that connects the graphic identity to the product itself. TEMPO: A three-flavour beverage range, combining expressive illustration with a consistent visual system. Pip Pocket: Playful biscuit packaging featuring a kangaroo character and an integrated product window. RIND, Cloud Mochi, STILL LEAF, DATUM & Puddle Club: Additional explorations of typography, colour, illustration, and packaging presentation. My Creative Approach Packaging concepts and visual identity Typography, colour palettes, and graphic composition Product range design and consistency Character-led packaging and illustration Structural packaging concepts Product mockups and presentation visuals The Result Ten distinct packaging concepts demonstrating my ability to adapt creative direction to different product categories while balancing visual personality, brand recognition, and product presentation. Role: Packaging Designer / Brand & Visual Designer All projects are independent design concepts, not manufactured commercial products.

• Character Designer
• Digital Marketer
• Packaging Designer