Product Campaigns | Advertising & E-commerce Visuals
Lesia Tsyvienkova
Published
Independent Creative & Advertising Concepts | 2026
A collection of product-focused advertising concepts exploring how creative direction, lighting, composition, and visual storytelling can transform everyday products into compelling campaign visuals.
The collection covers four industries: fashion, technology, beauty, and food, demonstrating my ability to adapt visual direction to different product categories while maintaining a strong commercial aesthetic.
Featured Work
- Burgundy Shoulder Bag | Fashion & Accessories
A premium product visual study featuring studio-inspired compositions, multiple product angles, leather textures, and close-up details designed for fashion advertising and e-commerce.
- MacBook | Technology & Electronics
A minimalist product photography concept highlighting industrial design, materials, precision, and product details through clean compositions and controlled lighting.
- Dior Lipstick | Beauty & Cosmetics
A beauty campaign concept combining luxury product imagery, expressive lip close-ups, glossy textures, and editorial portraits. The visual direction focuses on the lipstick’s colour, finish, and packaging.
- Barilla Pesto | Food & Beverage
A food advertising concept combining product photography, fresh ingredients, rich textures, and styled food imagery to communicate flavour, freshness, and appetite appeal.
My Creative Approach
Product-focused art direction
Advertising and campaign concepts
Studio-inspired product imagery
Editorial compositions and visual storytelling
Material, texture, and detail exploration
AI-assisted creative production and image refinement
Visual consistency across campaign assets
The Outcome
Four distinct product campaign studies demonstrating how a consistent creative approach can be adapted across fashion, technology, beauty, and food.
The collection showcases my ability to develop visually engaging product imagery for advertising, social media, product launches, and e-commerce presentations.
Role: Art Direction / Product Visual Design / Advertising Creative
Independent speculative concepts. Not commissioned by or affiliated with the featured brands. No commercial campaign results are claimed.