FOLD | Leather Goods Brand Identity Concept

A brand identity built around a signature detail.

Independent Brand Identity Concept

FOLD is a conceptual leather accessories brand exploring the relationship between understated luxury, product details, and distinctive visual identity.

The creative direction

The identity uses a restrained visual language, dark leather textures, red accents, and metallic details to create a recognisable product world.

A sculptural animal emblem becomes a recurring design element, connecting the brand’s character identity with its accessory designs.

My approach

• Brand identity and creative direction
• Wordmark and visual language
• Signature emblem exploration
• Product and accessory concepts
• Material and colour direction
• Product presentation and digital brand applications

The outcome

A cohesive brand concept demonstrating how identity, product styling, and storytelling can work together to create a distinctive visual experience.

Role: Brand & Visual Designer / Creative Direction

Independent conceptual project. Products and brand applications are visual studies.