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Hi, I'm Lindsey Hopkins, a creative and data-driven social media professional with 10+ years of digital marketing experience across healthcare, legal, and tech sectors. I help brands grow visibility, trust, and community connections with engaging, compliant content. I specialize in on-brand content for professional audiences, developing campaigns that convert, and using analytics to continually refine results. Based in Florida, I partner with solo practitioners to mid-sized firms, delivering full-service digital strategies and growth-oriented campaigns.…Hi, I'm Lindsey Hopkins, a creative and data-driven social media professional with 10+ years of digital marketing experience across healthcare, legal, and tech sectors. I help brands grow visibility, trust, and community connections with engaging, compliant content. I specialize in on-brand content for professional audiences, developing campaigns that convert, and using analytics to continually refine results. Based in Florida, I partner with solo practitioners to mid-sized firms, delivering full-service digital strategies and growth-oriented campaigns.

Lindsey Hopkins

Social Media Manager, Marketing Consultant, Digital Marketer, +2

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Hi, I'm Lindsey Hopkins, a creative and data-driven social media professional with 10+ years of digital marketing experience across healthcare, legal, and tech sectors. I help brands grow visibility, trust, and community connections with engaging, compliant content. I specialize in on-brand content for professional audiences, developing campaigns that convert, and using analytics to continually refine results. Based in Florida, I partner with solo practitioners to mid-sized firms, delivering full-service digital strategies and growth-oriented campaigns.…Hi, I'm Lindsey Hopkins, a creative and data-driven social media professional with 10+ years of digital marketing experience across healthcare, legal, and tech sectors. I help brands grow visibility, trust, and community connections with engaging, compliant content. I specialize in on-brand content for professional audiences, developing campaigns that convert, and using analytics to continually refine results. Based in Florida, I partner with solo practitioners to mid-sized firms, delivering full-service digital strategies and growth-oriented campaigns.

Available to hire

Hi, I’m Lindsey Hopkins, a creative and data-driven social media professional with 10+ years of digital marketing experience across healthcare, legal, and tech sectors. I help brands grow visibility, trust, and community connections with engaging, compliant content.

I specialize in on-brand content for professional audiences, developing campaigns that convert, and using analytics to continually refine results. Based in Florida, I partner with solo practitioners to mid-sized firms, delivering full-service digital strategies and growth-oriented campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Consultant (Freelance) at Shalloway & Shalloway, P.A.

April 1, 2025 - Present

Manage social media strategy and content for a Florida-based elder and special-needs law firm, emphasizing education, trust, and compliance. Develop monthly content calendars, graphics, and campaigns for Facebook and LinkedIn. Write blogs, newsletters, and PR articles spotlighting community involvement and healthcare-related issues like Alzheimer’s awareness and long-term care. Track engagement metrics and adjust strategies for improved reach and visibility.

Owner / Founder at Hopkins Digital Marketing, LLC

October 1, 2024 - Present

Provide full-service digital strategy and social media management for small-to-mid-sized businesses, including healthcare and service-based industries. Create SEO-optimized content and manage client websites and social channels for growth. Deliver tailored campaigns that align with each client’s tone, goals, and audience.

Freelance Marketing Specialist at Finished by Friday

October 1, 2024 - Present

Spearheaded website migration, pitch-deck design, and content strategy for client brand expansion.

Digital Marketing Manager at Pound Pain Tech

October 1, 2024 - October 17, 2025

Managed cross-platform social media presence for a health-tech company, growing engagement and refining brand positioning. Produced SEO-driven content in line with industry trends and healthcare best practices.

AI Writing Evaluator at Outlier AI, Inc.

August 1, 2024 - October 17, 2025

Evaluated healthcare-related and general AI-generated content for accuracy, tone, and compliance.

Director of Data Analytics at Keystone Interactive, LLC

December 1, 2022 - October 17, 2025

Built real-time reporting systems and optimized multi-channel campaigns through data-driven insights.

Senior Marketing Campaign Manager at Infinix Media

April 1, 2021 - October 17, 2025

Managed 50+ campaigns monthly and achieved 48% YOY growth through optimized messaging.

Marketing Manager at Caler, Donten, Levine, Cohen, Porter & Veil, P.A.

April 1, 2017 - October 17, 2025

Oversaw professional services marketing, including social media, newsletters, and event promotions.